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Future Marketing: New Directions for Copywriters?

by Steve Hill
2 replies
This up-and-coming technology has some interesting implications for marketing and copywriters.

What if this technology was included with every smartphone? How would copywriters take advantage of it? It raises some interesting possibilities.

Matt Mills: Image recognition that triggers augmented reality | Video on TED.com
#copywriters #directions #future #marketing
  • Profile picture of the author Steve The Copywriter
    Thankfully, having let the inter web, twittless and egobook and all the techie garble pass me by, this won't affect me on iota.

    But, with a bit of luck with this dog and bone (english slang for telephone) you'll point it at any super duper biz op ads, or sensational IM promo's and it'll intuitively say "Stay well away."

    Luckily I do this anyway.


    Steve
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    • Profile picture of the author Steve Hill
      Originally Posted by Steve The Copywriter View Post

      But, with a bit of luck with this dog and bone (english slang for telephone) you'll point it at any super duper biz op ads, or sensational IM promo's and it'll intuitively say "Stay well away."
      Good idea, actually. It could do that, if someone wanted to create a review app in that niche, integrating live social or other data into the application, and providing instant feedback. "FTC action? Hmm, I think I'll pass on that one!"

      Or a smart marketer could pop up video of the guy enjoying his McMansion on the beach, with gorgeous adoring women hanging onto his arm, and his Scarab boat at his private dock, with the Maserati in the driveway...all thanks to this new, exciting program, only available until midnight tonight! Yeah, right.

      For copywriters using technologies like this, the challenge could be in thinking more visually while still engaging the emotional triggers. The art of storytelling could become even more important.

      Consider a typical copywriting job to promote a weight-loss plan, for example. In addition to the standard ad and all it requires, let's say the client wants to add an Aurasma "aura" to it. How would that ad's emotional appeal be conveyed in video (meaning something more imaginative than simply a video sales letter)?

      Something like a Bud Weckesser ad comes to mind here. Starts with nobody will make eye contact...ends with officer complimenting her on the weight loss.

      This could get interesting.
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