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How Well Do You Think This This Shady Direct Mail Piece Pull?

by Rearden
1 replies
I got this DM piece today and have received it in the past.

I think its terrific for boosting response rates.

I've included the front of the envelope and the inside message.

How do you all think this pulls and performs?
#direct #mail #piece #pull #shady
  • Profile picture of the author andrewkar
    I'm not copywriter.

    I have no idea... But I think it could be MUCH better if they have pressed fear button instead of greed one.

    Fear about family dying in accident caused by broken car, etc. Why was car broken? Because you tried to save money on repairs or because you had no money to pay for repair at one point or another, etc. (because you didn't buy extra repair coverage...).

    And you were able to prevent this by simply getting extra coverage so your repairs would be free, but you didn't and you just killed them.

    Something like that. I saw this type of adverts in TV, all about driving on buzz and drugs.
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