Copywriter Growing Pains - To Be The Best In The Business
Developing one's skills as a copywriter can present it's own unique challenges.
When one realizes and understands the transformative process in action, the leaving off of old thought patterns to be replaced with new more meaningful words, thoughts and actions on a myriad of psychological levels, to replenish that which before was not performing to one's own exacting standards, it creates in itself a bit of a problem.
For if our reputation stands on our last project, whilst in this process of transformation, rebirth, it is incumbent upon us to still deliver for each and every single one of our clients the best copy we can come up with.
But caveat emptor, in still holding to old belief systems whilst in, during this process, we can inadvertently 'lie' to our clients in said queue when for a fact we have not as yet achieved upon our ultimate goal of performing at the highest grade possible. So, to which standard do we perform whilst in the throes of these growing pains?
Such is life. Such are the demands placed on the experienced copywriter desiring upon him or herself to reach up towards levels which aforetold were until now completely out of reach. For in growing, for in passing through these growing pains we don't want to deliver that which is possibly going to let any one of our clients down.
But still, within the process, the process of growth itself, it's inevitable that in pushing ourselves ever forward to higher elevations, knowing we can always do better, we will often be our worst own self critic.
To which standard do we desire to achieve the best by our clients?
For this is not a stagnant position. It's always moving. Goalposts constantly changing. Yet, meanwhile...
...we still need to perform at the highest grade possible. Within yet without. There but not quite 'there' yet. Wherever 'there' is.
According to each individual putting him or herself through this process.
Question for experienced copywriters...
When growing, reaching out to new heights, when you place such high demands on yourself to perform at peak performance, at any given moment in time, how do you self satisfy yourself that the copy you supply is the best copy you can come up with?
Caught between a rock and a hard place.
Answers on a postcard please...
Mark Andrews
When one realizes and understands the transformative process in action, the leaving off of old thought patterns to be replaced with new more meaningful words, thoughts and actions on a myriad of psychological levels, to replenish that which before was not performing to one's own exacting standards, it creates in itself a bit of a problem.
For if our reputation stands on our last project, whilst in this process of transformation, rebirth, it is incumbent upon us to still deliver for each and every single one of our clients the best copy we can come up with.
But caveat emptor, in still holding to old belief systems whilst in, during this process, we can inadvertently 'lie' to our clients in said queue when for a fact we have not as yet achieved upon our ultimate goal of performing at the highest grade possible. So, to which standard do we perform whilst in the throes of these growing pains?
Such is life. Such are the demands placed on the experienced copywriter desiring upon him or herself to reach up towards levels which aforetold were until now completely out of reach. For in growing, for in passing through these growing pains we don't want to deliver that which is possibly going to let any one of our clients down.
But still, within the process, the process of growth itself, it's inevitable that in pushing ourselves ever forward to higher elevations, knowing we can always do better, we will often be our worst own self critic.
To which standard do we desire to achieve the best by our clients?
For this is not a stagnant position. It's always moving. Goalposts constantly changing. Yet, meanwhile...
...we still need to perform at the highest grade possible. Within yet without. There but not quite 'there' yet. Wherever 'there' is.
According to each individual putting him or herself through this process.
Question for experienced copywriters...
When growing, reaching out to new heights, when you place such high demands on yourself to perform at peak performance, at any given moment in time, how do you self satisfy yourself that the copy you supply is the best copy you can come up with?
Caught between a rock and a hard place.
Answers on a postcard please...
Mark Andrews
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