I Know You're Busy...
A useful tip, after 28 years of extensive writing by a UK copywriter (that would be me). I have conclusively found when writing a sales pitch to a targeted but shall we say a cold audience - if you start by saying-
Dear (Mr, Mrs, Ms),
I know you're busy...
The response rockets up. I thought I should share these 4 words with you.
Steve
Disclaimer - although these words dramatically increased the response for my clients. And subsequently and significantly increased my income. This does not necessarily mean you will obtain the same results. The aforementioned "sales pitch" must be for an excellent product or service. And must include an irresistible offer. It will require massive levels of effort, technique and copywriting knowledge. And blood, sweat and possibly tears. In fact you may not obtain any results unless you press the "Thank You" button for this post. A good level of personality and a sense of humor will also be of great benefit.You should only say "Thank You" if you have these attributes.
Dear (Mr, Mrs, Ms),
I know you're busy...
The response rockets up. I thought I should share these 4 words with you.
Steve
Disclaimer - although these words dramatically increased the response for my clients. And subsequently and significantly increased my income. This does not necessarily mean you will obtain the same results. The aforementioned "sales pitch" must be for an excellent product or service. And must include an irresistible offer. It will require massive levels of effort, technique and copywriting knowledge. And blood, sweat and possibly tears. In fact you may not obtain any results unless you press the "Thank You" button for this post. A good level of personality and a sense of humor will also be of great benefit.You should only say "Thank You" if you have these attributes.
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