Product Launch Frequency
FastEffectiveCopy has a monthly interview series. I think it was Mike Morgan who said one thing that separates his company from competitors is they release considerably more product. He said it is was a cornerstone of their profitability.
I notice that some marketers release a lot of product without much buildup for each one. Others have less products, but have more elaborate launches--along the lines of Product Launch Formula.
I'm laying out my product and marketing calendar for 2013. Right now I have plans for around 10x the amount of products than I currently offer.
Here's my question--for your own products/sites, do you release fewer products with more pre-launch promotion, or do you tend to publish a lot of product with less emphasis on each individual title?
- Jack Trout
- Jack Trout