I definitely believe in "the wisdom of the crowd", which Wikipedia describes as:
"the process of taking into account the collective opinion of a group of individuals rather than a single expert to answer a question.Which is just one of the reasons forums like this are excellent! I love reading and hearing a wide range of ideas and thoughts on marketing and different approaches from fellow warriors, veterans and the lovable enthusiasm of newbies!
A large group's aggregated answers to questions involving quantity estimation, general world knowledge, and spatial reasoning has generally been found to be as good as, and often better than, the answer given by any of the individuals within the group."
And so Warrior Crowd, I would love some of your wisdom (assistance please ), And pick your brains a little!
I am working on a sales letter for a client that is going out to schools, it will most likely be in the form of a flyer. The targeted action is a phone call to make an enquiry or booking for my client who conducts workshops at schools.
So it needs to evoke a strong reaction and bring about an office admin/principal/school secretary reading this and getting on the phone.
What Are Your Thoughts?
At this stage I feel that to appeal to schools it can't be too much of a typical "sales" letter and that it should focus on my client's credibility (he has excellent testimonials and social proof) and the real benefits of 'life-changing' experiences for the kids (NB: I really do believe in his work)
So I don't want to get into too much detail about the workshops, or get bogged down in detail.
More along the lines of:
What do you guys think? Should I have more detail, will I need more information to evoke a reaction to call through?
Or is it enough to rely on heavy social proof and other school's testimonials to get them excited and take action?
What do you think would motivate someone at a school to immediately call through and make an enquiry or booking?
I am working through this, brain-storming, creating avatars and so forth - so I'm not slacking and asking you guys to "do" this for me, I just think I would be foolish not to tap into the wisdom of the Warrior Forum.
So any ideas, thoughts, inputs would be great! I also hope it will help other people as well.
Thanks all and take Care.