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Email marketing to a cold list

by Unisons
4 replies
I've got a list of people with outdated websites or not functional sites.

I'm not sure how well it's going to work but there's no harm sending these guys an email to see if they require any work to be done.

Attached.

My opinion is that these people are probably getting emailed left and right by people offering to setup with all sorts of features and benefits, "OH BOY DO WE HAVE A DEAL FOR YOU! ONLY AT $XXXX AND WE"LL DO List1/2/3/4/5". So this email usually breaks all the hype, and just look sincere with offering a lending hand.

Well people love to buy, and not to be sold. I'm not sure how well this goes about in this small campaign. Is something subtle like the one attached going to be any sort of effective, or is the usual "CALL US NOW AT 123" with all the CTA, pain, benefits etc going to be better IYO?
#cold #email #list #marketing
  • Profile picture of the author BrianMcLeod
    You're digging a trench in hopes of channeling water sometime down the road.

    Why not find a clear running stream and dip your bucket in?

    In other words, don't try to create demand - find and fill it.

    Brian
    Signature
    Brian McLeod
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    • Profile picture of the author cash89
      Originally Posted by BrianMcLeod View Post

      You're digging a trench in hopes of channeling water sometime down the road.

      Why not find a clear running stream and dip your bucket in?

      In other words, don't try to create demand - find and fill it.

      Brian
      How would going about finding this stream and what kind of bucket would you use? I am looking for new ways to generate leads. Cold calling and knocking on doors is how i usually do it, but i want to find one of these nice streams you are talking about.
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      • Profile picture of the author Alex Cohen
        Originally Posted by cash89 View Post

        How would going about finding this stream and what kind of bucket would you use? I am looking for new ways to generate leads. Cold calling and knocking on doors is how i usually do it, but i want to find one of these nice streams you are talking about.
        Have you considered positioning instead of prospecting?

        If not, here's a good, introductory article by Perry Marshall you can read...

        Marketing 02

        Alex
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    • Profile picture of the author rdavisconsulting
      Exactly. Its always good to start a business that provides a solution for someone else's needs. For example, Mcdonalds makes burgers. Maybe you should supply the bread?

      Originally Posted by BrianMcLeod View Post

      You're digging a trench in hopes of channeling water sometime down the road.

      Why not find a clear running stream and dip your bucket in?

      In other words, don't try to create demand - find and fill it.

      Brian
      {{ DiscussionBoard.errors[7153344].message }}

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