
Want to Become A World-Class Copywriter?
Do you sometimes wonder why it's so damn hard for you to write
great sales copy, and have it convert the way you want it to?
Are you frustrated because whatever version of a sales page you
use, none of them get the sale?
Please listen up right now.
I mean stop looking at other things, and pay attention to these words
because they are very important. Don't think for a minute that just
because they are written in a forum thread, they mean nothing.
Big mistake if that's what you think. Ok..
What's going to grab you by the eyeballs next may shock you, because
I'm going to show you EXACTLY how to sell to ANYONE at ANY TIME,
with almost any product.
And I'm going to do this with three things that are so simple, even
my friends 8 year old can understand it. By the way, that is NO hype.
If you think positive on these three things, you'll realize that these
are very important steps that will lead to a solid foundation for
anything you decide to write.
They also happen to be something that many, many, many aspiring
copywriters are NOT doing. Think about what that could do for you.
So, lets get right to the first thing you need to end your frustrations,
and sell anything to anyone, whenever you want. Are you ready?
First..
1. Slow Down Your Thinking & Start Showing A Genuine
Interest In Other People
This is actually two things, but they serve the same desired outcome.
I'll list them as "A" and "B".
A. Slow Down Your ThinkingThis means that in order for you to have a meaningful conversation
with someone, and to even have one, you need to slow down your
thoughts.
You need to LISTEN to what it is that they are saying.
Do you want to concentrate better? Want to stop being so stressed out?
Slow down your thoughts. If you have mostly negative thoughts, try
this exercise and simply replace them with more positive ones.
Now, don't try this once and decide "oh, this doesn't work" or
"this is stupid".
Do you see what you're doing? Do you see what thought process
you are in if you think like this? And do you see what might come
after those thoughts?
Probably more negitive thoughts.
Stop. Slow down. And replace it with a positive thought. Simple.
And you'll be better for giving yourself this gift.
Did you know that scientists have proven that everything you want
to do, or have happen in your life starts with a thought? It's true. I
have no reason to lie to you.
Why not make those thoughts positive, instead of negative? Again,
practice this enough, and it will become a habit.
B. Show A Genuine Interest In Other PeopleIn other words, before you begin to write a sales message (it's not
a page, not a pitch, it's a message) how much research do you do
on your target market?
Do you know who your target market is?
If you don't, that's ok. I'll tell you.
Your target market is the person, or persons to whom you are writing
the message. You have to first know who your target market is. From
what I've seen, some here are giving incomplete advice about copy
writing, and people are not questioning it.
These people mean well, but are missing the most important things that
make people like Gary Halbert (the late), Michael Fortin, Paul Myers, and
Allan Says, great copywriters. They got great, because they study their
target market. How do they do that?
They ask questions.
To themselves, or to the market they are trying to understand. Simple so
far? It's ok to ask questions, because that's how you really get good at writing great copy.
Stop assuming things about people. Ask questions. Get to know what is
most important to them.
If you do this, half the "How To Write" battle going on inside your cranium
is over. The more you know about your target market, the more you
can connect with the buyer. The more you will know the language
they speak. The more you will know how to help them.
Which leads to the next one..
2. Don't Worry About Offending The Wrong People
Did you see what happened after your eyes got past the headline of this
thread? Did you feel that I was talking to you and you only?
It's because I'm really not interested in sharing this information with people
who are not interested in learning how to write good copy. Who cares
about them.
Ask yourself this question right now..Remember, slow down
your thoughts, and really expect an answer:
"How does the information in #2 relate to #1B?
Press the virtual "Pause" button in your brain, and think about that for a
second. Ok?
I want you to imagine right now, that you are getting ready to write a
sales message for a Gorilla. This gorilla needs socks. Why?
How should I know? Maybe he's a compulsive buyer. Slow down again
and lets move on...
When you're writing copy for a gorilla, don't worry about offending
the monkeys. Just focus on giving the gorillas what they want.
Socks.
Guess what time of year it is..oh, never mind..
Are you with me so far? Are you sure? Good. Besides, who the hell
cares what the monkys want. The socks wont fit them anyway.
Finally..
3. Be Honest & Communicate Truth In Your Copy
Especially in your headlines and sub-headlines.
You should really start with these first, before the body of your message,
but everyone has their own process. Just choose the one that works best
for you.
You can say I'm a nut for thinking this way. Go ahead, I don't mind one bit.
But did you know that most of the copy writing greats use this way of
thinking as a foundation for copy writing success?
If this was "how to be successful with women and dating" this would be
the "inner game" stuff. The Jedi Warrior things that matter the most,
but everyone "thinks" they already know.
Do yourself a huge favor..don't be a know-it-all. Choose to be truthful.
All you really have to do to test this yourself, is click to clickbank and look
at all the hyped up sales "pitches" to know you really have no competition!
Communicating something that is 100% true, in a way that includes benefits
to the reader is the tricky part. But when you search for an answer about
how to do this, it's more powerful than any hyped up copy out there.
Hope this gets you on the right track for success! If you study this truthfully,
I believe you can sell anything, to anyone, any time you want.
Grant
William Cato
Sit Down, Have A Cup Of Coffee
and read my blog http://www.2ultra.com
follow me on Twitter
www.twitter.com/wrcato
Direct Response Copywriting
COMING SOON
COMING SOON
-Jason
>> ---> http://LettersFromASmallIsland.com/sq1.html <--- < <
William Cato
Sit Down, Have A Cup Of Coffee
and read my blog http://www.2ultra.com
follow me on Twitter
www.twitter.com/wrcato
Me