19 {{ upvoteCount | shortNum }}
19 {{ upvoteCount | shortNum }}

Blackbelt Magazine

by Rezbi
15 replies
Anyone have any ads from this mag, please?

I'm looking for anything on martial arts (duh).

Thanks.
#ads #blackbelt #magazine #martial arts
  • Profile picture of the author KingOfContentMarketing
    You may have to do some sifting but here is a bunch of back issues:

    https://www.google.com/search?tbm=bk...+belt+nagazine
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[7144381].message }}
  • Profile picture of the author Michael Ten
    What do you need/want these for, OP?
    Signature

    New Book! Radical Life Extension. Help me to hasten the defeat of aging.
    Michael Ten . Do Nothing Does . All Books by Michael Ten

    {{ DiscussionBoard.errors[7144618].message }}
  • Profile picture of the author contentwritings
    [DELETED]
    {{ DiscussionBoard.errors[7147363].message }}
    • Profile picture of the author Rezbi
      Originally Posted by contentwritings View Post

      Black Belt is the American magazine covering martial arts and combat sports.
      The magazine just about all fighting styles and fighting styles that have a national or worldwide following, especially from MMA martial artists who've large ads inside the magazine, compelling many to consider playboy was once relevant, launched having a martial artist, it is now a company together with a crooked one only at that.
      I don't get the point of posts like this. I know what the magazine is, hence the reason for asking for it.

      And no one else has asked what it is.

      If you want to get your post count up at least contribute something worthwhile.
      {{ DiscussionBoard.errors[7149156].message }}
  • Profile picture of the author Big Al
    This is why... (I'm assuming)

    Black Belt - Google Books

    World Famous Street Fighter Will Give You a FREE Gun... Just to prove he can take it away from you bare-handed as easy as candy from a baby
    Signature

    {{ DiscussionBoard.errors[7162304].message }}
    • Profile picture of the author Rezbi
      Originally Posted by Big Al View Post

      This is why... (I'm assuming)

      Black Belt - Google Books
      Oh, nice.

      That particular piece looks like a John Carlton ad.

      And that issue is choc full of nice ads. Anyone have a full pdf version?
      {{ DiscussionBoard.errors[7162694].message }}
      • Profile picture of the author Andrew Gould
        Originally Posted by Rezbi View Post

        That particular piece looks like a John Carlton ad.
        It is, the last time it was discussed on the forum the man himself joined in.

        If you're after more of that type of pitch, your best bet's TRS Direct. It looks like they've changed the site up a bit but you can still find most of the original sales pages by using the "site" Google operator (site:FightFast.com).

        There are more in a similar style here:

        Self Defense Products | Tim Larkin | Martial Arts Products - Target Focus Training

        (In a Clayton Makepeace product - Extreme Promotion Makeovers, I think - he does an in-depth critique on a Target Focus Training sales letter, worth a watch if you can find it.)
        Signature

        Andrew Gould

        {{ DiscussionBoard.errors[7162818].message }}
        • Profile picture of the author Rezbi
          Originally Posted by Andrew Gould View Post

          It is, the last time it was discussed on the forum the man himself joined in.

          If you're after more of that type of pitch, your best bet's TRS Direct. It looks like they've changed the site up a bit but you can still find most of the original sales pages by using the "site" Google operator (site:FightFast.com).

          There are more in a similar style here:

          Self Defense Products | Tim Larkin | Martial Arts Products - Target Focus Training

          (In a Clayton Makepeace product - Extreme Promotion Makeovers, I think - he does an in-depth critique on a Target Focus Training sales letter, worth a watch if you can find it.)
          Thanks, Andrew.

          Problem with JC's copy is that the ad tends to be better than the product.

          I've seen some of the stuff he writes for - e.g. the Tim Larkin stuff - and they're not up to the hype.

          He also wrote an ad for combat JKD. I've seen the video and it's nowhere near as good as the ad.

          Maybe I'm just spoiled.

          BTW, where is the thread of the discussion you mention?

          Edit: Never mind. I found it.

          http://www.warriorforum.com/copywrit...ever-read.html
          {{ DiscussionBoard.errors[7162971].message }}
  • Profile picture of the author BrandonLee
    Clayton actually reviews two self defense letters in his "Kick it to the Curb" product if I recall correctly. I know for certain he does one, but for some reason I'm thinking it's two. I have been moving all my office stuff around so I'll have to dig it up to double check.
    {{ DiscussionBoard.errors[7163087].message }}
    • Profile picture of the author Andrew Gould
      Originally Posted by Rezbi View Post

      Problem with JC's copy is that the ad tends to be better than the product.
      Yeah, some of his "no need to practice, just watch this tape once and you'll automatically become a ninja master" stuff is approaching parody.

      Other resources for direct response martial arts copy:

      MMA Videos - DVDs on MMA, Martial Arts and BJJ | Fightin Strong Martial Arts Training Video

      FREE Brazilian Jiu Jitsu Mixed Martial Arts MD,DC,VA|MMA BJJ Thai Boxing Training Classes|Submission Wrestling|Grappling Classes in Maryland Virginia & Washington DC

      I think this piece does a good job:

      http://www.dragondoor.com/dvs001/

      Originally Posted by BrandonLee View Post

      Clayton actually reviews two self defense letters in his "Kick it to the Curb" product if I recall correctly.
      He reviews four letters, each in a different niche: real estate, self-defense, travel photography, and health.

      (Anyone interested in the copy for this product can see it here: Clayton Makepeace - The Total Package Products)
      Signature

      Andrew Gould

      {{ DiscussionBoard.errors[7163240].message }}
      • Profile picture of the author Harlan
        I consulted on some of those Tim Larkin ads.

        Let me tell you - they worked.
        Signature

        Harlan D. Kilstein Ed.D.
        Free NLP Communications Course at http://www.nlpcopywriting.com
        http://overnight-copy.com
        Get Fit In Four Minuteshttp://just4minutes.com
        Learn how to build a Super Site Without SEO http://supersiteformula.com

        {{ DiscussionBoard.errors[7163439].message }}
        • Profile picture of the author Rezbi
          Originally Posted by Harlan View Post

          I consulted on some of those Tim Larkin ads.

          Let me tell you - they worked.
          I don't think anyone's doubting the quality of the ads. I know how successful they were/are.

          Anyone who knows me knows I'm a fan of JC's work. I've learned a lot off him.

          My problem is with the products...

          I'm a martial arts instructor. Have been training for over thirty years.

          My gripe is the systems those guys teach are a load of tripe. And I'm trying to be nice.

          And, yes, I have seen them.
          {{ DiscussionBoard.errors[7163656].message }}
          • Profile picture of the author Harlan
            Originally Posted by Rezbi View Post

            I don't think anyone's doubting the quality of the ads. I know how successful they were/are.

            Anyone who knows me knows I'm a fan of JC's work. I've learned a lot off him.

            My problem is with the products...

            I'm a martial arts instructor. Have been training for over thirty years.

            My gripe is the systems those guys teach are a load of tripe. And I'm trying to be nice.

            And, yes, I have seen them.
            The copywriter's job is to sell.

            That's what John's ads did.
            Signature

            Harlan D. Kilstein Ed.D.
            Free NLP Communications Course at http://www.nlpcopywriting.com
            http://overnight-copy.com
            Get Fit In Four Minuteshttp://just4minutes.com
            Learn how to build a Super Site Without SEO http://supersiteformula.com

            {{ DiscussionBoard.errors[7165567].message }}
            • Profile picture of the author Rezbi
              Originally Posted by Harlan View Post

              The copywriter's job is to sell.

              That's what John's ads did.
              Umm, yep. That's true.

              And I never criticised John.

              Like you say, his job is to sell.

              And if his client claims certain things, then obviously John's going to write it.

              The fault lies with client.

              And, who knows, maybe there are people out there - very likely - who do think the material is up to the hype.

              Maybe I'm just spoiled because of my background.
              {{ DiscussionBoard.errors[7165621].message }}
  • Profile picture of the author BrandonLee
    One of my favorite free learning tools has been the copy critiques that Peter Stone does.

    Here is a link to one that he did for a self defense/martial arts product if you are interested.

    Mark_Pocock - PeterStoneCopy.com's library
    {{ DiscussionBoard.errors[7164212].message }}

Trending Topics