10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

The subconscious

by Alex Cohen
8 replies
For those of you who haven't heard of "Big Al" before, I think you'll enjoy this short interview at Michael Senoff's site...

Big Al Schreiter Interview

Tom 'Big Al' Schreiter teaches that the subconscious makes the buying decision within the first 30 seconds.

In the interview, he gives this example. One statement appeals to the logical mind and the other to the subconscious:
You should take anti-oxidants because they’re essential for fighting cancer and staying healthy.

There are two kinds of people in the world. Those who take anti-oxidants now and those who take chemotherapy later.
Alex
#subconscious
  • Profile picture of the author Rezbi
    Originally Posted by Alex Cohen View Post

    For those of you who haven't heard of "Big Al" before, I think you'll enjoy this short interview at Michael Senoff's site...

    Big Al Schreiter Interview

    Tom 'Big Al' Schreiter teaches that the subconscious makes the buying decision within the first 30 seconds.

    In the interview, he gives this example. One statement appeals to the logical mind and the other to the subconscious:
    You should take anti-oxidants because they're essential for fighting cancer and staying healthy.

    There are two kinds of people in the world. Those who take anti-oxidants now and those who take chemotherapy later.
    Alex
    Actually, there are three types of people in the world.

    Those who can count and those who can't.
    {{ DiscussionBoard.errors[7159038].message }}
  • Profile picture of the author DavidG
    Isn't this the same as talking to the Dominant Emotion the prospect has?


    Good Interview though, a good perspective.
    {{ DiscussionBoard.errors[7159836].message }}
    • Profile picture of the author Alex Cohen
      Originally Posted by DavidG View Post

      Isn't this the same as talking to the Dominant Emotion the prospect has?


      Good Interview though, a good perspective.
      Yes, my thoughts exactly. Just another way of saying it.

      I especially like the way Schreiter's example uses contrast to stoke the dominant emotion.

      There are two kinds of people in the world. Those who take anti-oxidants now and those who take chemotherapy later.
      Has me thinking something like that might work good as a headline in the right circumstances.

      Alex
      {{ DiscussionBoard.errors[7162317].message }}
  • Profile picture of the author Mr. Subtle
    Originally Posted by Alex Cohen View Post

    Tom 'Big Al' Schreiter teaches that the subconscious ...
    The word is never used in academic or scientific circles. So, when I hear someone say the word I'm clueless as to what they are talking about or mean. Are they saying there is a layer between the conscious an unconscious mind? (There isn't.) Try to remove this word from your vocabulary unless of course you're writing some B.S. sales letter for "new age mind warriors."
    Signature

    {{ DiscussionBoard.errors[7162248].message }}

Trending Topics