Copywriting: The easy way to stop your fear of it (for newbies)
Copywriting is important, yes. But split testing is also important.
So the big lesson for me was: Don’t stress out about copywriting. -- I was in a mastermind that was run by a master copywriter, I could never get off the ground…Because I couldn’t write good copy and was painfully aware of it. Fear stopped me in my tracks.
But the answer is simple, when you realize that you are going to be testing your copy, it makes no sense to worry about it.
Just do it, write something and send it out, and measure how it is received.
When you test you find that sometimes things don’t make sense (in a common sense kind of way). So be it, just go with the flow and keep split testing.
That, as we're told often, is the secret to making big bucks.
I'd like to hear you master copywriters thoughts on this concept, it took me months to come to this conclusion. It was definitely an Aha moment for me!!!
Edit, Edit: You learn something everyday; subject line can be edited using "go advanced". Thanks for the tip Raydal
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