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Advice Needed BADLY On Copy! Care to share some tips please?

by Mr Squeeze
4 replies
Hey Guys,

First of all thank you for taking a moment to look at this thread, your input and advice is much appreciated.

Basically I have created a product that solves a pretty frustrating and time consuming process for a lot of people - getting a refund from a certain company (which in many cases can take months)

The product itself is simply a short email template which can be customized easily, and in more cases than not will make the company refund within a few days.

There is also a guide explaining what to do if the email doesn't work, this guide outlines various places to document all of your correspondence, these places include the finance management for the company who refuses to refund.

So if step one ( the email fails) then step 2 will literally force them to issue the refund via some pressure from their payment provider and some other sources.

Now the thing is... I have read almost everywhere that long sales pages are the way to go, however I personally don't think there is enough content to fill a massive sales page.

So given that these people are desperate for a refund, do you think a really short sales page, basically a squeeze page with a buy button rather than a opt in form will do the trick?

Any suggestions on what I should do would be much appreciated.

Regards,
Stephen.
#advise #badly #care #copy #needed #share #tips
  • Profile picture of the author Andrew Gould
    Hey Stephen,

    Your sales page needs to tell your prospects everything they need to know to make a buying decision.

    If you can do that in just a page or two of copy, don't make it longer just for the sake of it. But don't make it so short you're leaving out essential details.

    From what you've posted it looks like a short piece of copy would suffice. And when it's up and running you can always split-test a longer piece against it.
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    Andrew Gould

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    • Profile picture of the author Mr Squeeze
      Hey Andrew,

      Thanks for the reply, just out of interest do you happen to know of any short sales pages I could look at. I'd like to see how they are formatted, no worries if you don't.

      Regards,
      Stephen.

      Originally Posted by Andrew Gould View Post

      Hey Stephen,

      Your sales page needs to tell your prospects everything they need to know to make a buying decision.

      If you can do that in just a page or two of copy, don't make it longer just for the sake of it. But don't make it so short you're leaving out essential details.

      From what you've posted it looks like a short piece of copy would suffice. And when it's up and running you can always split-test a longer piece against it.
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      • Profile picture of the author Andrew Gould
        Originally Posted by Stephen Courtney View Post

        Thanks for the reply, just out of interest do you happen to know of any short sales pages I could look at. I'd like to see how they are formatted, no worries if you don't.
        I don't, sorry.

        I'd use a simple format like:
        1. Promise - Tell your prospects how you're going to help them solve their problem.
        2. Proof - Show them why they should believe you.
        3. Call-to-action - Tell them what they've got to do to get your solution.
        If you wanted to flesh it out a bit more, you could open with the problem (e.g. make your headline along the lines of "Been Ripped Off By ___?") and/or then go into the story of how you're in a position to help them (e.g. "I thought ___ sounded amazing but as soon as I'd handed over my money it turned into a nightmare").

        Hope that helps, good luck.
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        Andrew Gould

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        • Profile picture of the author Tim Bazley
          The long copy verses short copy argument is one that has raged in copywriting circles for ages.

          This is my take on it...

          There are two kinds of prospective clients: first, those who just need a broad outline about your service or product before being able to make a buying decision. Then there's the people who need every last scrap of information and detail before they can commit.

          By writing short copy, you'll lose most of these detail people, but with long copy, you'll keep them very happy, assuming your actual copy is compelling of course.

          The first kind of person will generally not mind long copy as they'll be used to skimming through it to obtain the broad picture they require.

          So short answer...in my book, go with long copy every time.

          Hope that helps!
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