one-part vs two-part sales copy

3 replies
Hi warriors

Based on your experience, have you had more success with one-part sales copy (all the copy on a single page) or two-part (copy distributed to two pages) sales copy?

I know that each case is different and I should split-test to know for sure, but I am asking what kind of results have you seen?

The niche is fitness.

I am currently split testing 2 different two-part sales copies. I am thinking to try a one-page copy too, but wanted to get your input first. You can see it here:

http://www.firmbuttexercises.com/workout/

Any feedback and critique is most appreciated!
#copy #onepart #sales #twopart
  • Well on the one hand, I've had better experience with one page copy. On the other, however, if you take a look at fatloss4idiots (a clickbank product in the weight loss niche) their copy is spread over several pages, and really converts quite well.

    So basically, I'm not sure. But I hope at least an example will help.

    - Cherilyn
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  • Profile picture of the author J. Barry Mandel
    Cherilyn raised a great point. There IS more than 1 page copy that can outperform single page copy.

    But, I think that fatloss page is an anomaly and works that well for some reason I still just can't put my finger on.

    Bottom line like everyone else here would tell you is to test it.

    Have one site with single page copy and another with several pages and see how it does. That's the ONLY way you will know - with real numbers and results.

    Best of Luck!
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  • Profile picture of the author briancassingena
    Good advice here, test, test, test. In general, the most successful marketers and copywriters teach that a single page you scroll down is best, while clicking to the next page and so on is an extra action you are asking the reader to take. It's only a very small, simple action, but a person could use it as an excuse to close the page and watch funniest home videos.

    On the other hand, you can write your copy to stimulate the readers desire to know more, and then promise the answer on the next page. You must do this offline, where there are usually several pages.

    The bottom line is test, test, test! I'd be interested to see the results...
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