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The Truth About "The Truth About Abs"

by The Copy Nazi Banned
21 replies
From Tim Ferriss's ("The Four Hour Work Week") blog...an interview with Mike Geary.

Mike Geary's "The Truth About Abs" does $1 million in revenue per month.

Another big mistake is not split testing enough variations of ads. Many advertisers give up on losing campaigns after testing only a couple ad creatives. However, I've found that simple modifications -- such as a one word variation in a headline or a slightly different image or background color -- can be the difference between a losing campaign and a profitable campaign. In some instances, I've used the exact same ad text combined with slightly different pictures and seen DOUBLE the click-through rate (CTR).
More here - The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results)
#the truth about abs #truth
  • Profile picture of the author Steve Hill
    That was a pretty interesting interview, and it clearly illustrates the very different economics of internet-based businesses compared to offline direct mail.

    This Ted Nicholas interview by Michael Senoff (at Hard to Find Seminars) also has a lot of useful internet marketing and copywriting information:

    Ted Nicholas Interview
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  • Profile picture of the author SRGKRUSADE
    Inspiring and insightful post man. Thanks.
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  • Profile picture of the author markmatthews
    This seems interesting. hmmmm... better check this out
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    Skadoosh!

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  • Profile picture of the author Raydal
    This is a great MARKETING story. Most marketers don't persevere
    until they reach this level. They give up too easily.

    Once you have a winning product and can throw a ton of traffic
    at it then the rest is history.

    -Ray Edwards
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  • Profile picture of the author jjust80
    Fantastic stuff. Thanks for posting.
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  • Profile picture of the author Mikestankowski
    Very interesting, thanks!
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  • Profile picture of the author immedicine
    oh wow really good thank you
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  • Profile picture of the author onestrangepath
    Love it. Inspiring!
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  • Profile picture of the author Michael Ten
    Those subtle changes are pretty wild, OP. Interesting food for thought!
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  • Profile picture of the author tjaysen70
    Yeah the TAA clickbank product has been at the top for years now. Mike Geary is truly one of the pioneers when it comes to taking care of his affiliates with tons of content and banners and email swipes, etc to use for your campaigns.
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  • Profile picture of the author Linx99
    Originally Posted by The Copy Nazi View Post

    From Tim Ferriss's ("The Four Hour Work Week") blog...an interview with Mike Geary.

    Mike Geary's "The Truth About Abs" does $1 million in revenue per month.

    More here - The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results)
    Mal,

    When you write copy for someone like Geary, how involved in the tweaking and testing aspects are you after you have delivered the first draft copy?

    Or do you leave all the tweaking etc to he client?

    Doug
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Linx99 View Post

      Mal,

      When you write copy for someone like Geary, how involved in the tweaking and testing aspects are you after you have delivered the first draft copy?

      Or do you leave all the tweaking etc to he client?

      Doug
      With an ideal client, very involved. The smart ones treat me as a partner in their business. The not so smart don't share metrics and change the copy behind my back - and I friggin' hate that. Makes me go all "Downfall" - if you know what I mean.
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      • Profile picture of the author Linx99
        Originally Posted by The Copy Nazi View Post

        With an ideal client, very involved. The smart ones treat me as a partner in their business. The not so smart don't share metrics and change the copy behind my back - and I friggin' hate that. Makes me go all "Downfall" - if you know what I mean.
        Das stimmt!
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  • Profile picture of the author davemiz
    you gotta do rewrites.... dont think anyone hits a home run right outta the gate... geary's doing cold traffic... totally different ballgame than email/jv traffic.
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    • Profile picture of the author Linx99
      Originally Posted by davemiz View Post

      you gotta do rewrites.... dont think anyone hits a home run right outta the gate... geary's doing cold traffic... totally different ballgame than email/jv traffic.
      Dave, do you also do cold traffic? Display media buys etc? Or are you more JV / email focused?

      Cheers
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  • Profile picture of the author Dietriffic
    I really enjoyed this interview.

    Brought a lot of things I already know home to my heart.

    I've been late getting into weight loss, even though I've been publishing about health since 2007, but it's good to know that the hard work can, and will pay off eventually.
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    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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  • Profile picture of the author davemiz
    linz.... everything....
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  • Profile picture of the author Simiv68
    Thanks for sharing that interview. Very impressive how much he (Mike) grew his business in just 5 or 6 years. Plus I wonder if he would have had that much success if he hadn't offered the max commission on Clickbank. Either way he's a very smart business man.
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  • Profile picture of the author highlander11
    How many visitors do you need to visit your site regularly, before you can start testing?
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  • Profile picture of the author bluebagger
    Interesting and inspiring stuff!
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