Nice example of mental imagery

by 5 replies
7
While reading an article on forbes.com written by Tony Nitti, I came across this nice example of mental imagery:

Your prospects should experience the same level of mental imagery when they read your sales copy.

The way to create mental imagery is to give your benefits added dimension. Clayton Makepeace wrote a helpful article on the subject here (skip down to Step 4):

Make your product’s benefits SPARKLE!

Alex
#copywriting #imagery #mental #nice
  • I read that Armstrong article this morning and that sentence stuck out to me right away as well.
  • Thanks so much for posting this. Building mental imagery is something i'm really working on myself.
  • Thanks for sharing, that's very interesting!
  • Thanks for the awesome post. I am really working on it.
    • [1] reply
    • jjust80, Mikestankowski, eternalsongbird -

      My pleasure!

      Alex

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  • 7

    While reading an article on forbes.com written by Tony Nitti, I came across this nice example of mental imagery: Armstrong is likely to continue to profess his innocence --- his legendary oversized ego barring him from admitting guilt until someone can produce a picture of him ascending the Alpe d'Huez with an IV bag full of tiger blood dangling from his femoral artery --- his adamant denials are no longer enough to protect him. Your prospects should experience the same level of mental imagery when they read your sales copy.