Nice example of mental imagery
While reading an article on forbes.com written by Tony Nitti, I came across this nice example of mental imagery:
Your prospects should experience the same level of mental imagery when they read your sales copy.
The way to create mental imagery is to give your benefits added dimension. Clayton Makepeace wrote a helpful article on the subject here (skip down to Step 4):
Make your product’s benefits SPARKLE!
Alex
| Armstrong is likely to continue to profess his innocence --- his legendary oversized ego barring him from admitting guilt until someone can produce a picture of him ascending the Alpe d'Huez with an IV bag full of tiger blood dangling from his femoral artery --- his adamant denials are no longer enough to protect him. |
The way to create mental imagery is to give your benefits added dimension. Clayton Makepeace wrote a helpful article on the subject here (skip down to Step 4):
Make your product’s benefits SPARKLE!
Alex
Deliver Bigger.
Discover How To Quit Your Job And Work Online In My Free Video Course!
http://mikestankowski.com/quityourjob