"(Virginia): This One Weird 'Loophole' has become the car insurance companies worst nightmare!"
Clicking led me to this ad:
Turns out it's just an ad for one of those price comparison insurance companies...The price comparison gimmick turned out to be the "loophole" that insurance companies hate. I was impressed, I don't normally fall for those kind of teaser headlines but this one got me.
More impressive was that the advert knew I was in Virginia (another one specified "Roanoke Virginia" in the copy). What is this crazy technology and how is it being implemented by copywriters?
And if it's any of you out there that are responsible for that copy, kudos to you friend!