Are any copywriters here doing this?

10 replies
So, I was on a coaching call with a student yesterday and realized
that he had done a lot of copy in the real estate market... so one of the
pieces of advice I gave him was to become the "go to" copywriter in
that niche.

In other words... learn the market so well and fine-tune his copy skills so well for that market, he becomes known as the obvious choice and top copywriter in that market.

I'm curious, are any copywriters here currently targeting a specific niche and trying to become the top writer in that niche?

I know you may not want to reveal the niche for competition sakes... but i'm just curious to know how many do this.

When I first started, I used my success in the fitness industry to parlay writing for the health and fitness market... and then went on to license marketing templates for certain markets within that industry.

I just wanted to know if any others are going deep and narrow... and if so, how it's working for them.

I think it's a powerful idea... to become the top choice in a market that's big enough to land a lot of clients.

But more importantly, you can use some of your best pieces to license to others in that market... for example if you write a lot of ads for financial planners, you could license a marketing piece that other financial planners could use.

Just curious...
#copywriters
  • Profile picture of the author Mark Andrews
    Banned
    I've said it before and I'll say it again...

    ...the self development niche is my area of excellence. My forte. My key area of expertise. A niche I can get extremely passionate and excited about. I just ooze this kind of thinking - love it!

    Being a Jack of all trades copywriter, for example criticizing myself here - Internet marketing copywriting as found on my main website is far too generic.

    When you try to write sales copy for too wide a market you cannot concentrate all of your energy, time, and resources, the skills you can personally bring to the table to make it happen for each client you decide to take on.

    Deciding on your personal area of excellence the niche which you want to dominate will stand your copywriting business in good stead for the future.

    It's about building your house / your business on a rock solid foundation.

    Try to look after too many niches at once and you'll drive yourself quite scatty.

    I know several other copywriters who similarly choose to focus in like a laser on a specific niche.

    Living and learning all the time.

    Smoking hot,


    Mark Andrews
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    • Profile picture of the author NickN
      I'm accidentally becoming pretty good in the dating niche.

      Since that $10,000 contest on this board awhile back, I've figured out I'm pretty good at writing for that market.

      I've written some other stuff in the dating niche since then, and that's turned out pretty good, too.

      I also think writing to that market is fun, which is probably partly the reason I'm good at it.
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  • Profile picture of the author fated82
    I want to focus on B2C niches such as retailers, restaurant, spas, Internet marketing and ecommerce. Is this considered too wide a niche?
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    • Profile picture of the author arfasaira
      Originally Posted by fated82 View Post

      I want to focus on B2C niches such as retailers, restaurant, spas, Internet marketing and ecommerce. Is this considered too wide a niche?
      yes

      That's because with the best will in the world, you can't master every single one and doing so would be exhausting.

      I do health and wellness as my main niche, with IM as a secondary niche. I've done other stuff, but health and wellness is my speciality.

      Put it this way, I know who my ideal client is, where they hang out, where they shop, how they shop, who their trusted advisers are, where they prefer to learn about marketing, how they prefer to learn about it etc etc.

      If you spread yourself too thin, you can't effectively target anyone in particular.
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  • Profile picture of the author Rezbi
    I get bored easily.

    So I prefer to work on a variety of things.

    It also gives me the chance to learn about new things.

    My only criteria for not working on something is whether or not I approve of the product/service... and how lazy I feel.

    There are other reasons, but that's a good simplification. Because I'm feeling lazy right now.

    And I'm on holiday.

    Having said all that...

    My personal areas of expertise are martial arts and fitness/nutrition.
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    • Profile picture of the author marciayudkin
      Here are some specialty niches I've seen successfully mined by copywriters:

      * quilting

      * fundraising

      * real estate (though not at present since the market is so down)

      * health care

      * software

      * education

      * natural health

      * scientific devices (by someone with a degree with physics)

      and more.

      Marcia Yudkin
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      • Profile picture of the author angiecolee
        Originally Posted by marciayudkin View Post

        Here are some specialty niches I've seen successfully mined by copywriters:


        * real estate (though not at present since the market is so down)
        Depends on the market - it's all in the location

        I live in Silicon Valley - real estate's been pretty hot out here for the past couple years. Homes get multiple offers, at or above asking. Sometimes there are flat out bidding wars. Real estate is one of my passions, and I work with several agents in the area.

        But that just goes to show you - there are an infinite number of specialties. One market may be dead in one area and very much alive in another. Real estate won't always be this hot here in SV, but it's a basic human need - shelter. It won't ever really go away. And what person doesn't love picturing their dream home? I love being part of that process.
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    • Profile picture of the author MikeHumphreys
      Originally Posted by Rezbi View Post

      I get bored easily.

      So I prefer to work on a variety of things.

      It also gives me the chance to learn about new things.
      I'm the same way.

      Even though I tell my copywriting students to specialize in a niche, I prefer to write copy in health, investment, and IM niches. That way, I'm always picking up new ideas that I can apply to other niches and projects. The investment niche also feeds me new potential investments to consider for my own personal goal of long-term financial security as well.

      The tradeoff is I have a lot more information to have to stay current on. But at this point in my copywriting career, I don't mind having lots of exciting info to read or review.

      I'm probably the exception to the norm in liking to have a lot of my work to-do list... I've always worked better by staying constantly busy. Been that way for decades... I don't see it changing anytime soon.

      But most people aren't wired that way. They like working closer to a 30-40 hour work week. That's another one of the reasons why I think many copywriters naturally focus on specializing on a niche. It's less time-consuming long-term to develop specialized knowledge than to keep building multi-niche knowledge.

      Take care,

      Mike
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  • Profile picture of the author Mark Pescetti
    I used to specialize in the "life purpose/passion" niche.

    One of my websites was geared to capture people who felt like they were "meant" to broadcast their product or service.

    It turned out though...

    I didn't enjoy it as much as I thought I would.

    I attracted some pretty controlling clients into my business model.

    And now...

    I simply enjoy watching what comes across my desk and choosing the projects that get me excited.

    So...

    I guess I'm in the "get me excited" niche.

    My last handful of projects were all over the place: Financial niche, health niche, technology niche, dating niche and did a fun gig for the 49ers.

    I really enjoy the diversity.

    That being said...

    In terms of positioning...

    There's definitely a HUGE advantage to specializing in one specific niche.

    You don't even have to stay in that niche.

    However...

    If you establish yourself as an authority in one particular marketplace, both in terms of your own copy and hitting the ball out of the park for at least a few clients, you can gain a potentially HUGE amount of traffic.

    And who knows what else might come of it.

    I honestly get more long term clients from my mindset blog than my main copywriting website.

    So there ya go!

    Anyways...

    mark
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  • Profile picture of the author copyassassin
    question for copywriters:

    How do you not violate confidentially and covenant not to competes when dealing with similar products and/or services you write for?

    What if through doing a couple of product launches you now have insider information that could benefit another client.
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