Best Book On Storytelling?

There are dozens of books on story telling and sales but not a single one on copywriting.

That's why I created my latest course.

Some of the books on story telling me be very helpful to you.

My favorite book is David Gordon's Therapeutic Metaphors but that's a special type of story for change work.

And do you know what is the most-often missing ingredient in a sales message? It's the sales message that doesn't tell an interesting story. Storytelling . . . good storytelling . . . is a vital component of a marketing campaign. - Gary Halbert

It's not a book, but Troy White offers his "Story Selling" course here (not an affiliate link)...

Story Selling... Troy White Shows You How To Turn Your Stories Into Wealth

Troy used to write for Clayton Makepeace's prestigious blog when it was active.

Alex

The best books on story telling are-
1. The Elements of Style, forth edition by Willium Strunk
2. How To Get Your Point Across in 30 Seconds or Less by Milo O. Frank
3. How to Live On 24 Hours A Day: With the Human Machine(Dover Empower Your Life) by Arnold Bennett.

I have not read this yet but I plan to, go to Amazon to check it out...

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

There are more books on storytelling and other resources here:

http://www.warriorforum.com/copywrit...y-telling.html
http://www.warriorforum.com/copywrit...ead-movie.html
http://www.warriorforum.com/copywrit...rytelling.html
http://www.warriorforum.com/copywrit...rytelling.html
http://www.warriorforum.com/copywrit...ways-work.html
http://www.warriorforum.com/copywrit...ory-world.html
http://www.warriorforum.com/copywrit...rytelling.html
http://www.warriorforum.com/copywrit...rytelling.html
http://www.warriorforum.com/copywrit...es-letter.html
http://www.warriorforum.com/copywrit...stole-you.html
http://www.warriorforum.com/copywrit...oman-wins.html

Vin Montello has a free PDF called Seven Story Secrets that you may find useful in copywriting applications:

http://www.montellomarketing.com/sec...crets-2008.pdf

David Garfinkel has some good storytelling-in-copywriting information in his templates you can get through fasteffectivecopy.com.

There is a good post floating around called "The 22 rules of storytelling, according to Pixar."

Also, a search for "the Hero's Journey" will turn up some useful storytelling structural information.

If you want to learn about story structure in general, I found Robert McKee's "Story: Substance, Structure, Style and The Principles of Screenwriting" to be useful.

Daniel Levis has a course called "Effortless Influence -- How to Master the Art of The Sales Story" at Effortless Influence -- How to Master the Art of The Sales Story (but it's not inexpensive).

Having a good grasp on the classic foundations of storytelling (basic elements, structure, and flow) seems to give the most versatility when it comes to copywriting, since the story lengths are usually much shorter than typical books and screenplays.

There are also psychological and marketing considerations to keep in mind, to help obtain desired outcomes in the storytelling's sales process. This is where knowing the concepts from books like "Cashvertising," "The Brain Audit," or Seth Godin's "All Marketers Are Liars" is useful.

It's easy to overcomplicate the process of storytelling, but having a clear understanding of the desired objective (overcome objections, make the prospect realize a need, introduce and compare a new type of product, etc.) makes it much easier.

One of the best advantages of stories (in my opinion) is when properly written, they resonate deeply with people because they are mentally filling in the details with their own experiences and perspectives.

The Bible.