People trying to read copywriting books, PLEASE STOP! Don't Go For Books, Copy Skills Come Second To Being Able To Put Together Two Sentences Coherently Without Simultaneously Combusting Into Flames.
RE: "Hah! He's Reading Dan Kennedy..."
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People trying to read copywriting books, PLEASE STOP!
Get TheGaryHalbertLetters, available free on the internet. Follow The Exercise Diligently:
#1: Print One Letter Each Day.
#2: Read and Re-read The Letter. Understand Why Gary Wrote The Letter.
#3: Get A Nice, Metallic, Shiny Expensive Pen...and some paper.
#4: Copy The Letter By Hand. Writing With Your Hands Has Something To Do
With The Brains.
#5: After Each Paragraph, ask yourself "why is this paragraph so important? how has this paragraph earned its position in this copy?". Allegedly Frank Kern does it,...well he does a version of it along the lines "Who Gives A Fock!"
After Doing The First 50 Letters, You Can Go Reading Any Dan Kennedy, Collier, Gary, Carlton...any of the stuff...
NOTE: COPYWRITING BOOKS ARE OF NO USE IF YOU CAN'T WRITE!
Copy word for word, don't change anything. You're learning from the master.
This is the shortest, easiest path to becoming a copywriter. Reading books alone won't get you anywhere.
Note: This Is In Reference To The Whole 'A Copy' Scandal!
Get TheGaryHalbertLetters, available free on the internet. Follow The Exercise Diligently:
#1: Print One Letter Each Day.
#2: Read and Re-read The Letter. Understand Why Gary Wrote The Letter.
#3: Get A Nice, Metallic, Shiny Expensive Pen...and some paper.
#4: Copy The Letter By Hand. Writing With Your Hands Has Something To Do
With The Brains.
#5: After Each Paragraph, ask yourself "why is this paragraph so important? how has this paragraph earned its position in this copy?". Allegedly Frank Kern does it,...well he does a version of it along the lines "Who Gives A Fock!"
After Doing The First 50 Letters, You Can Go Reading Any Dan Kennedy, Collier, Gary, Carlton...any of the stuff...
NOTE: COPYWRITING BOOKS ARE OF NO USE IF YOU CAN'T WRITE!
Copy word for word, don't change anything. You're learning from the master.
This is the shortest, easiest path to becoming a copywriter. Reading books alone won't get you anywhere.
Note: This Is In Reference To The Whole 'A Copy' Scandal!
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