While thousands of people are looking to enter the field of copywriting hoping to be the next Gary Halbert, seems like the learning process is mutating to a dangerous level of inaccuracy and fatality.
Usually, the common advice for learning this extremely laborious but lucrative art is to:
#1. Read Copywriting Book By The Greats.
#2. Read All Marketing Material Written By The Greats.
#3. Practice, practice and practice...
#4. Start loving Courier New (Mine was the typical 'Love At First Draft').
But, that is only half of the equation. Before All Of This, I'd Care To:
#1. Being Able To Organize, Refine & Restructure Your Thoughts.
Being human, its not something innate to our nature. Behind every bad copy, first draft and copy-failure is a chaotic thought-process.
#2. Saying it effectively.
I read once, where..I can't remember..but its said that George Washington was obsessed with re-writing his sentences repeatedly in his mind. He would reword his sentences till he was satisfied that the sentence could fulfill the purpose it was created for; to deliver the message and the emotion that was intended.
#3. Adding coherence, adding flow.
I was reading the Robert E Collier Letter book a few weeks ago. I reached the version-2 of the 'Outline Of History' Letter. The flow, the words, the beauty of the conversation made me stop...I needed a minute. I needed my whole body to feel the awe...It was my 'aha' moment. Flow is essential, and most people don't seem to have it. I myself struggle with it a lot.
#4. The Mindset Of The Copywriter.
What are people like Malcolm Lambe, Brian McLeod thinking when they write? What is the copywriting process they go through? The down and dirty version, straight to the point...
If the awesome copywriters could shed some light here...
How Does Your Mind Crank Out That Awesome Sales Letter For Your Client's Product?
P.S. I, as a learner, am grateful to these awesome masters of copy. The amount of practical knowledge they dissipate at this forum is priceless.