RE:'Love At First Draft'....How Does HE Crank Out Massive Sales Letters?

8 replies
I Don't Know How To Start This Post But...Here Goes,

While thousands of people are looking to enter the field of copywriting hoping to be the next Gary Halbert, seems like the learning process is mutating to a dangerous level of inaccuracy and fatality.

Usually, the common advice for learning this extremely laborious but lucrative art is to:
#1. Read Copywriting Book By The Greats.
#2. Read All Marketing Material Written By The Greats.
#3. Practice, practice and practice...
#4. Start loving Courier New (Mine was the typical 'Love At First Draft').

But, that is only half of the equation. Before All Of This, I'd Care To:

#1. Being Able To Organize, Refine & Restructure Your Thoughts.
Being human, its not something innate to our nature. Behind every bad copy, first draft and copy-failure is a chaotic thought-process.

#2. Saying it effectively.
I read once, where..I can't remember..but its said that George Washington was obsessed with re-writing his sentences repeatedly in his mind. He would reword his sentences till he was satisfied that the sentence could fulfill the purpose it was created for; to deliver the message and the emotion that was intended.

#3. Adding coherence, adding flow.
I was reading the Robert E Collier Letter book a few weeks ago. I reached the version-2 of the 'Outline Of History' Letter. The flow, the words, the beauty of the conversation made me stop...I needed a minute. I needed my whole body to feel the awe...It was my 'aha' moment. Flow is essential, and most people don't seem to have it. I myself struggle with it a lot.

#4. The Mindset Of The Copywriter.
What are people like Malcolm Lambe, Brian McLeod thinking when they write? What is the copywriting process they go through? The down and dirty version, straight to the point...

If the awesome copywriters could shed some light here...

To All The Great Copywriters Out There!
How Does Your Mind Crank Out That Awesome Sales Letter For Your Client's Product?



P.S. I, as a learner, am grateful to these awesome masters of copy. The amount of practical knowledge they dissipate at this forum is priceless.
#brokenheartsighlove #copywriting #draftthe #prequalifications
  • Profile picture of the author AshwaniGaur
    C'mon..no great copywriters in here???
    Can somebody answer these questions?
    Signature

    ********Authority Site Automation - Install Wordpress & Sit back! PM Me Now - Know More********

    ===> Premium $200/MONTH Service <===
    30 Well-Researched. 1000-Word Blog Posts
    Regular SEO & Backlink-Building.
    Regular Press Releases.
    {{ DiscussionBoard.errors[7256202].message }}
  • Profile picture of the author AshwaniGaur
    Originally Posted by Ken_Caudill View Post

    Coherence is always a good idea.
    Yup, and it is seldom found. Check out the copy in the WSO sub-forum.
    Signature

    ********Authority Site Automation - Install Wordpress & Sit back! PM Me Now - Know More********

    ===> Premium $200/MONTH Service <===
    30 Well-Researched. 1000-Word Blog Posts
    Regular SEO & Backlink-Building.
    Regular Press Releases.
    {{ DiscussionBoard.errors[7256945].message }}
  • Profile picture of the author onestrangepath
    Wow... I too would like to look over the masters shoulders... take a a peak and pick someone's mind... could be a Great Webinar.
    {{ DiscussionBoard.errors[7257003].message }}
  • Profile picture of the author Scott Murdaugh
    Originally Posted by AshwaniGaur View Post

    [SIZE="4"][FONT="Courier New"]

    #4. The Mindset Of The Copywriter.
    What are people like Malcolm Lambe, Brian McLeod thinking when they write? What is the copywriting process they go through? The down and dirty version, straight to the point...
    I can't speak for Mal or Brian, but the thought process is beyond the scope of a forum post.

    Before you write, you have to think about where the prospects are in the buying process. How aware are they of the product? What kind of pre-sell have they gone through before they hit the page?

    You have to look at the problem you're solving, the price you're asking, how you're going to grab and hold that attention, how you're going to position the product...

    You have to get your story straight. You have to communicate the value of your offer. Selling continuity or a high-ticket product requires a dramatically different approach than selling a low-ticket front-end product.

    There's a lot of moving parts.

    That's just some of the stuff I think about.

    If it was simple enough to fit into a forum post, I'd have saved a ton of money on seminars, coaching and courses

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

    {{ DiscussionBoard.errors[7257741].message }}
  • Profile picture of the author algreg
    This thread just gave me an idea for a webinar.

    Well, onestrangepath did anyway

    Thanks.
    {{ DiscussionBoard.errors[7257832].message }}
  • Profile picture of the author Rezbi
    I could have replied, but I noticed you only want great copywriters.

    That's one way of ruling out everyone not in your target market.
    {{ DiscussionBoard.errors[7269036].message }}
    • Profile picture of the author AshwaniGaur
      Originally Posted by Rezbi View Post

      I could have replied, but I noticed you only want great copywriters.

      That's one way of ruling out everyone not in your target market.
      Thanks anyways...if you have some insights, please do share with the forum!
      Signature

      ********Authority Site Automation - Install Wordpress & Sit back! PM Me Now - Know More********

      ===> Premium $200/MONTH Service <===
      30 Well-Researched. 1000-Word Blog Posts
      Regular SEO & Backlink-Building.
      Regular Press Releases.
      {{ DiscussionBoard.errors[7269079].message }}

Trending Topics