How relevant are Gary Halbert's teachings when it comes to direct marketing with direct mail these days?
It looks like SRDS is all online these days, so I know things have changed in that respect.
I'm assuming a lot is still relevant.
But I can never seem to find anything up to date about it.
The most up to date resource I can find is 12 Month Millionaire by Vincent James, which was printed in the early 2000s.
I know the old pros are probably sitting back and knocking it out of the park and hoarding their info...
The wealth of knowledge about these hardnose direct marketing subjects seemed to have cut off in the past 10 years as far as I can tell.
The top so called Direct Marketing learning sources I've seen are total BS.
Today's Gary Halberts must be living under a rock.