Need to write good copy for sms campaign

11 years ago

Gotta give us something to work with man!

Can't imagine you up some copy without know what you're selling or what you're trying to achieve.

Answer these first, and then we can give you some advice.

Ben.

Thanks
1 reply

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nyk24

11 years ago

Originally Posted by CharismaticMannequin

Gotta give us something to work with man!

Can't imagine you up some copy without know what you're selling or what you're trying to achieve.

Answer these first, and then we can give you some advice.

Ben.

Hi Ben thanks for replying, sorry I didn't want to come across as someone who just wanted to be spoon fed and have their copy virtually done for them but I would be grateful to you and anyone else who wants to look at my draft copies.

I am trying to sell my web design service to small biz owners. Will post some of my feeble sms ad copy in a minute :-)

Thanks

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KingOfContentMarketing

11 years ago

try these

12 Tips for Writing Effective SMS Marketing Message

Four ways to become an SMS copywriting stud | memeburn

How to Write Great Copy in 160 Characters | MobileActive.org

http://ezinearticles.com/?The-160-Ch...ing&id=6569488

http://ezinearticles.com/?Writing-SM...ing&id=6749213

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1 reply

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Marketing is not a battle of products. It is a battle of perceptions.
- Jack Trout

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nyk24

11 years ago

Originally Posted by Joe Ditzel

try these

12 Tips for Writing Effective SMS Marketing Message

Four ways to become an SMS copywriting stud | memeburn

How to Write Great Copy in 160 Characters | MobileActive.org

http://ezinearticles.com/?The-160-Ch...ing&id=6569488

http://ezinearticles.com/?Writing-SM...ing&id=6749213

Thanks Joe just what I was looking for

Thanks

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nyk24

11 years ago

Here are my lame attempts at good sms copy :-)

"Hi there I just came across your yellow pages listing and noticed that you don't have a website listed. For £150 I can create you a 5 page website. Reply to this text now with your email address and I will send you a FREE live demo of your new website. Nick. To stop receiving messages text STOP."

"Hi there I just came across your yellow pages listing and a light bulb went off in my head. Call me if you want to talk about it. Nick"

"5 PAGE WEBSITE ONLY £150. This offer is only valid until 5pm today. Want more details? Reply to this text with your email address for a FREE live demo of your new website. Unsubscribe? Text STOP"

Thanks
1 reply

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Alex Cohen 11 years ago

This might work:

Double Your Sales? 5-page website, only £150. FREE demo of your new website, reply with email address. Offer ends 5PM today. Unsubscribe? Text STOP

Alex
- [ 1 ] Thanks
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ewenmack

11 years ago

Originally Posted by nyk24

Hi folks

Apologies if this is posted elsewhere (I did try searching).

I am not after a great sms copy of 160 characters from you guys that would be too cheeky lol.

I just need some advice please on where I should be looking for good sms copy, the closest I can think of is ad copy for google adwords?

Is there a wso or ebook on copy for sms as I am finding it hard to think of something attention grabbing for selling my web design service.

I have ewenmack's great thread here: http://www.warriorforum.com/offline-...5k-2-days.html

However that is aimed more at craigslist etc, any ideas how I should construct a similar message that constrasts my service with my competitors but in 160 characters?

thanks in advance

nyk24:-)

Everything you've been told or directed to, is wrong.

Here's why...

The most important piece in the mix is missing.

This piece is, "what do you know about your target clients?"

It all starts there.

Then the right message can be crafted.

Until then you are playing archery with a blindfold on.

Want to share what you know about these elusive prospects?

Best,
Ewen

P.S. The Craigslist ad I wrote you referenced, was made for those who are looking to buy web design. You are likely to come unstuck if you use that method to those who aren't actively looking
to buy web design.

[ 2 ] Thanks

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nyk24

11 years ago

Thanks for your feedback Ewen and making things a lot clearer to me, much appreciated :-)

My target clients are one man band small businesses that are mainly in contruction type industries e.g. plasterers, electricians, plumbers, builders etc.

They traditionally advertise in yellow pages, yell.com and the local paper.

They are easy to get hold of as their office is their truck or van and they tend to have a cell phone as their primary contact details.

They don't have a website because they have never got round to it but know they should have one like any other business.

Thanks again

Nick

Thanks
1 reply

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nyk24

11 years ago

Hi everyone

I have gone back to the drawing board with tail between my legs and come up with the following revised ad copy, again would appreciate any feedback you guys can give me, thanks :-)

"CLAIM YOUR PREBUILT local plumber's website today for just £150. Hurry offer ends 5PM today. Call 017xx 68xxxxx or reply to this text. Unsubscribe? Text STOP"

BUILD TRUST and credibility with customers - get a website. Reply with email address and I will send you a FREE demo of your website. Unsubscribe? Text STOP

SHOW OFF your skills to customers - get a website. Reply with your email address and I will send you a FREE demo of your website. Unsubscribe? Text STOP

ADVERTISE YOUR BUSINESS - get a website. Reply with your email address and I will send you a FREE demo of your website. Offer ends 5pm. Unsubscribe? Text STOP

Thanks
1 reply

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jimbo13

11 years ago

Originally Posted by nyk24

"CLAIM YOUR PREBUILT local plumber’s website today for just £150. Hurry offer ends 5PM today. Call 017xx 68xxxxx or reply to this text. Unsubscribe? Text STOP"

BUILD TRUST and credibility with customers - get a website. Reply with email address and I will send you a FREE demo of your website. Unsubscribe? Text STOP

SHOW OFF your skills to customers - get a website. Reply with your email address and I will send you a FREE demo of your website. Unsubscribe? Text STOP

ADVERTISE YOUR BUSINESS – get a website. Reply with your email address and I will send you a FREE demo of your website. Offer ends 5pm. Unsubscribe? Text STOP

See the bits that I have turned blue? That is your problem. No one has actually subscribed to you for any offers.

What you are doing is called spamming people even if you think otherwise.

You can't just text people out the blue in the UK (You say £150 so you are in the UK)

Text comes under the Electronic Communications Act 2003.

Dan

Thanks
1 reply

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nyk24 11 years ago

Hi Dan thanks for the advice on my wording but I have to respectfully disagree with you on your point of law

The Regulations do not cover marketing text messages sent to business numbers. Not sure I would want to waste my campaign blasting texts to random private numbers anyway lol.

Links below if you want to check it out guys those unsure of starting an sms campaign like me.

Stop Spam Texts and Unwanted Marketing SMS Messages - ICO

Anyway back on topic please folks as I desperatly need the guidance of some wise warriors on here with my sms copy as at the moment I don't think I would even reply to my sms copy lol

Nick
- [ 1 ] Thanks
- 1 reply
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- nyk24 11 years ago
  
  Sorry to be a pain folks but thanks to Ewen's great advice I have come up with some more sms ad copy which needs feedback.
  
  I have tried this time to put myself in the mindset of your typical self employer builder, electrician, plasterer etc. who just has a free listing on yell.com without a website listed.
  
  thanks
  
  Nick
  
  "YELLOW PAGES IS DYING! Customers go online to find businesses. Without a website you're invisible. Reply to text for a FREE live website demo. To End Text STOP"
  
  "WHO WOULD YOU CHOOSE? Business (A) With a Website or Business (B) With No Website? Reply to text for a FREE live website demo. To End Text STOP"
  
  "DOES YOUR YELLOW PAGES LISTING include pictures of your work and testimonials from past clients? Reply to text for a FREE live website demo. To End Text STOP"
  
  "If I can't get a referral from a friend then I search Google. Without a website you're invisible. Reply to text for a FREE live website demo. To End Text STOP"
  
  Thanks
  
  1 reply
  
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  nyk24 11 years ago
  
  bump
  
  sorry I hate bumping threads, just really want some feedback on my latest ad copy for my sms - good or bad
  
  thanks
  
  Nick
  
  Thanks
  
  1 reply
  
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  nyk24 11 years ago
  
  At the risk of coming across as annoying please could someone take a moment to look at my latest sms copy I would really appreciate it:
  
  "YELLOW PAGES IS DYING! Customers go online to find businesses. Without a website you're invisible. Reply to text for a FREE live website demo. To End Text STOP"
  
  "WHO WOULD YOU CHOOSE? Business (A) With a Website or Business (B) With No Website? Reply to text for a FREE live website demo. To End Text STOP"
  
  "DOES YOUR YELLOW PAGES LISTING include pictures of your work and testimonials from past clients? Reply to text for a FREE live website demo. To End Text STOP"
  
  "If I can't get a referral from a friend then I search Google. Without a website you're invisible. Reply to text for a FREE live website demo. To End Text STOP"
  
  Thanks
  
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Need to write good copy for sms campaign

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