The way I learned storytelling is by listening to country music. Some of the best country songs are really great short stories. You can, with some modification, use them in your advertising.
Take Kenny Rogers' "The Gambler". This one is a typical "Blackie Story" of a man on his deathbed reveling a secret to a newbie. The term "Blackie story" comes from a 1950s sales letter where a dying old gambler named Blackie reveals a secret of striking it rich in the casinos to a young man. This type of secret-revealing story template was used over and over again during the past 50+ years to sell anything from stock-picking programs to weight loss advice, which proves how effective and versatile it is...
How I Made Money By Listening To Country Music And How You Can Too - IMVINE