Adwords services: Is this the new normal?
He's hired an Adwords expert.
This expert doesn't provide keyword research for Clients. And he doesn't do landing page optimization. The expert just focuses on Adwords campaign building and monitoring. (His ad copy is mediocre, at best.)
So my Client has to give him the keywords.
And once the visitor hits the landing page, in this expert's mind? His job is done. Landing page optimization for conversion or for quality score purposes is not in his domain either.
Just curious: Is this the new normal? This gentleman is considered an expert, but I can't fathom how his services are effective.
Feels like 'garbage in, garbage out' to me, no matter how good he is. The traffic wouldn't be as targeted. And CPC would be higher and landing page conversions lower if the landing page is left out of the Adwords equation.
What say you?
- Rick Duris
xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com
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