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Preselling Info.

by ThomasOMalley
10 replies
Any recommendations for quality info. on preselling.

I have a copy of Paul Hancox's Presell Mastery. Any other recommendations?

Thanks.

Thomas O'Malley
#info #preselling
  • Profile picture of the author Rezbi
    Originally Posted by ThomasOMalley View Post

    Any recommendations for quality info. on preselling.

    I have a copy of Paul Hancox's Presell Mastery. Any other recommendations?

    Thanks.

    Thomas O'Malley
    Yes...

    Make use of what you already have.
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    • Profile picture of the author ThomasOMalley
      Originally Posted by Rezbi View Post

      Yes...

      Make use of what you already have.
      Please don't post if you are not going to have a helpful answer.

      Luckily, I am refraining from a true reply to your response.
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      • Profile picture of the author Rezbi
        Originally Posted by ThomasOMalley View Post

        Please don't post if you are not going to have a helpful answer.

        Luckily, I am refraining from a true reply to your response.
        I wasn't having a go. That was being helpful.

        I know from experience the best way to mess up is to keep looking for the next best thing.

        Paul's book is all you need for what you're asking.
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  • Profile picture of the author ThomasOMalley
    My misunderstanding, Rezbi.

    I agree that Paul's book is very helpful. As you know, however, most copywriters and marketers use multiple sources for ideas, eg. who doesn't have more than one copywriting book?
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  • Profile picture of the author Ray Wilson
    In this case, there really isn't anything better than Paul's Presell Mastery. I think there is very little on the market strictly about preselling. Why? I don't know.

    Well, there was a course "Presell Formula" by Clay Collins a while ago. Possibly it's not available any more.

    -Ray
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    • Profile picture of the author Alex Cohen
      Thomas,

      The CPA folks seem to have a good handle on preselling. They drive a lot of their traffic to presell pages. Called "landers" in their world.

      Chad Hamzeh's Six Months From Today private forum has some good teaching on landers.

      The purpose of a presell page is to "warm up" prospects, so a lot of it is just knowing which buttons to push.

      Studying successful presell pages is probably your best bet.

      You can find successful presell pages by using Alexa's Clickstream data and then reverse engineering.

      Alex
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  • Profile picture of the author mariabogarthy
    Does anyone know where I can get Paul's book? Is it available for download (does he have a site?). Thanks.
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