101 direct mail case studies in 11 categories

5 replies
Thought I'd reference these here since, in some cases,
consumers prefer paper and ink in their mailbox over any other
form of advertising.

64% UK gym users prefer it compared to 32% email is an example.

Mail Media Centre - Case studies

Enjoy!
Ewen
#101 #case #catogories #direct #mail #studies
  • Profile picture of the author The Copy Nazi
    Banned
    Thanks Ewen - that's Gold, Gold, Gold! for New Zealand. Love it.
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  • Profile picture of the author BrianMcLeod
    Thanks, Ewen.

    I appreciate the time you take to share the good stuff with everyone.

    Brian
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    • Profile picture of the author NickN
      Possible post of the year.
      Signature

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    • Profile picture of the author ewenmack
      Originally Posted by BrianMcLeod View Post

      Thanks, Ewen.

      I appreciate the time you take to share the good stuff with everyone.

      Brian
      Thanks Brian.

      About time you got publicly thanked for your time to keep law and order in the joint too.

      Thank you Brian.

      Best,
      Ewen
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  • Good stuff, Ewen. Here are some more case studies from the US Postal Service "Deliver Magazine" site.

    Success Stories | Deliver Magazine

    Lots of people using direct mail to drive traffic to the Web. Here's one for an ad agency. They made up a fake hotel:

    Accept the Invitation

    VLG

    We invited people to experience exactly what we do … literally. Our recipients received a hotel key card and a napkin from our faux hotel, Crescent Bluffs. On the napkin we scrawled “Let’s meet. VLG » Twitter: WeFightBoredom. Lots of people did, resulting in double-digit response rates and loads of interest. Visit www.AcceptTheInvitation.com/Deliver to experience it firsthand.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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