Having trouble getting people to understand my opt-in page..?

11 years ago

You need to explain a little more about what your simple way is and you need to offer an incentive for someone to give you their email address.

At the moment your page is telling me nothing and giving me no reason why I should sign up.

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Andrew Gould

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SEOSteveO 11 years ago

Andrew is right. You need to explain the benefits for the person. Your headline should be an attention getting headline, then explain the benefits that the person would receive by optin in and if you have a few testimonials that will help increase conversions also

What you have now is to generic and doesn't explain why someone would want to optin

As an example for your headline you currently have LaunchTagg. I would write something like "LaunchTagg The One and Only Solution The Pros Use To Sell and Promote All Your Digital Content.

Then by your optin I would put something like "Want to know why the gurus are making all the money and your not? Click here to learn the secrets the gurus use for successfully promoting online"

This is just an example but I can tell you I would rather give you my email address from something like that than something general that doesnt tell me anything.

Always provide benefits
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TheSalesBooster

11 years ago

No wonder people are leaving. Your website doesn't explain anything...

Your domain name explains nothing, so why is it there? That is important space used to communicate with people who land on your website.

Take it off and replace it with a headline that communicates what your website is all about. Get their attention and tell them you have something of value that they want.

"A simple way to sell and promote all your
digital content!"

Not specific enough. Turn that into a bullet point list with all the digital content you can promote. That way if someone is coming to your site wanting to use kindle to promote their book they can say "oh this system works with kindle".

"Enter your email and we'll put you on our private invite list. "

This is a terrible call to action. You need to provide value. "Enter your email and we will send you...", "Reserve your spot on our private list and get...".

Then you can throw in a little urgency somewhere "Only 13 spots remain!" "Only 13 more... will be given away".

Also change your 'Go' CTA to something like "Reserve your spot", "Get Your free ebook". Whatever, anything other than "Go".

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Steve The Copywriter

11 years ago

....saw the graphic of the space ship.

There are only a few copywriters who wouldn't have been tempted to say "This isn't rocket science"

Steve

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ThomasOMalley

11 years ago

Your opt-in page says nothing. Find some good opt-in pages and model them.

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Jeff Parker

11 years ago

Find something completely off the wall has always worked for me. Something to really grab their attention. Even people that have no interest in digital products at that time.

You may also add a picture of yourself on there. Many people are having good luck with adding a picture because it puts a face to the website and makes it a little more trustworthy.

Thanks

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Loren Woirhaye

11 years ago

Clean looking, but no incentive.

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Ttrain

11 years ago

Thanks for all the feedback. You guys made a lot of good points, and I'm definitely gonna implement some of them. The real reason I'm stuck though is because, This isn't a regular product optin page. I'm not trying to sell anything. It's a startup. that's the reason why my headline simply says Launchtagg (the business name) instead of something catchy. I modelled after other startups who where kind of vague during their pre launch.

So I'm really not sure how to translate the typical affiliate launch page to a startup "coming soon page".

Thanks

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PolicyMaker

11 years ago

"We Have Done it! NOW It's Your Turn to Promote Your Digital Products at Big Profits!

Detailes Inside! "

Tell there something about what you have done yourself - people want to know who are you? and what have you done in past...why should they listen you? what's in it for them? Currently, Nothing...Second BE Specific...Digital Content will confuse many...You can use Digital products sounds reasonable instead...

...

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sethczerepak

11 years ago

I agree with what everyone's saying about the benefit being communicated. However, why hasn't anyone asked the obvious question about the present conversion rate? Sometimes the problem is unreasonable expectations of conversion rates based on all the hyped-up claims about 30 to 50% opt in rates.

If the rate is already good sometimes it's better left alone...and a quick bounce from uninterested people isn't bad at all. It means you're filtering them out quick...what would you have them do instead, stick around just for giggles?

That's said, what's the opt in rate dude?

Thanks
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Ttrain

11 years ago

Originally Posted by sethczerepak

If the rate is already good sometimes it's better left alone...and a quick bounce from uninterested people isn't bad at all. It means you're filtering them out quick...what would you have them do instead, stick around just for giggles?

That's said, what's the opt in rate dude?

This is a very good question, but I actually don't know. I've changed so many elements of this page in the last couple days, that tracking the conversion rate just wouldn't be accurate.

This is more the final version, so from here I can change one thing at a time and examine the conversions. The reason I know people "don't get it". Is because I've shown it in a couple other places and there's always people who ask, "what is this even about?", so I assumed other people that quickly left had the same question.

Thanks
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sethczerepak

11 years ago

Originally Posted by Ttrain

This is a very good question, but I actually don't know. I've changed so many elements of this page in the last couple days, that tracking the conversion rate just wouldn't be accurate.

This is more the final version, so from here I can change one thing at a time and examine the conversions. The reason I know people "don't get it". Is because I've shown it in a couple other places and there's always people who ask, "what is this even about?", so I assumed other people that quickly left had the same question.

I understand where you're coming from, but you really can't "know" anything for sure if you're not split testing, tracking conversion rates based on small changes and reworking your offer accordingly.

If they don't know what it's about, that might be something to add directly to the top, spell it out in plain English and remember that consumers are generally thinking with about 1% of their brain. Also, if people are landing on the page not knowing what it's about, I'd question why they're getting there in the first place.

Is the traffic warm? If not, what's happening to warm the traffic up, or get rid of the unqualified, before they land on your page?

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JamesColin

Banned 11 years ago

Perhaps turns everything into the point of view of the reader, so for instance instead of:
A simple way to sell and promote all your digital content!
You can write
Promote and sell your digital content the simple way!

Instead of:
Enter your email and reserve your spot on our private invite list.
make it
1. Enter your email / 2. Signup

Instead of the negative but vague:
No thanks, I'm not much of an early adopter.
You can try some guiltiness:
No thanks, I don't want to sell my digital content easily.

And yes, launchtagg doesn't tell anything on it's own, the rocket is irrelevant, but who knows.. If you like it.. Better find something simple that works like a sales graph going up quickly after a point in time (that you mark as launchtagg) rather than put fancy graphic for nothing.

Thanks
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Ttrain

11 years ago

Originally Posted by JamesColin

And yes, launchtagg doesn't tell anything on it's own, the rocket is irrelevant, but who knows.. If you like it.. Better find something simple that works like a sales graph going up quickly after a point in time (that you mark as launchtagg) rather than put fancy graphic for nothing.

Yeah the graphic is irrelevant... unless you click it. Once it's clicked there's an animation that gives a hint about the site. i'll have to work on getting people to click it though.

Thanks

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BrianMcLeod

11 years ago

This is an example of clever and advanced wed design - that fails the basic WIIFM test.

I love the way your page works technically... It's cool, fun and ought to work great once you actually make it MEAN something to a visitor LOL.

Create a "mechanism" graphic in place of the text logo that demonstrates visually what the site is all about:

You: (Digital stuff, PDF, Videos, Software) > LaunchTagg > $$$$

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Brian McLeod

Direct Response Copywriting

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davemiz

11 years ago

brian's right.

i saw it.... the design is "pretty" but there is no concept there..... it wasn't done with any strategy or thinking behind it.

i looked at it, it was sorta pretty, but thats it.

WTF is this?

why the hell do i need this?

whats in it for me?

Thanks
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Ttrain

11 years ago

Originally Posted by davemiz

brian's right.

i saw it.... the design is "pretty" but there is no concept there..... it wasn't done with any strategy or thinking behind it.

i looked at it, it was sorta pretty, but thats it.

WTF is this?

why the hell do i need this?

whats in it for me?

I agree that most people who landed on this page without any prior knowledge of the site would say the same thing. So I went back and did a complete redesign based on everybody's suggestions.

Thanks
1 reply

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Jeremey

11 years ago

Ttrain,

I think the reason why people "don't get it" is because nowhere on your page is there anything that explains what your product does and how it can benefit them. I see a lot of blurbs with throwaway phrases but no real information.

For example, your headline:

"The best way to sell and promote ebooks, videos, songs, and all your digital products!"

What is this "way" that your product will help sell and promote my digital products? You really need copy on this page that is going to address the frustration of people looking for easy, convenient, and profitable ways to sell their digital products.

Here's some of the things your prospects are looking for in the kind of product you're offering:

How easy will it be for my customers to understand the buying process for my product?
What kind of access will I have to my customer's information once I make a sale (for email marketing, etc)?
How easily can I integrate this process into my existing website or sales funnel?
How customizable will my sales site be? Can I make it appear to my customer that they are still on my own site?
What is the delivery method for my digital product? How is it hosted? How do I handle refunds through your system?
In what way is Launchtagg integrated into my existing social networks?
How do I get paid? Are payments processed directly through my PayPal account, or do I need to meet a sales threshold for a payout from Launchtagg?
How much money does Launchtagg take for each commission?
Who are the people behind Launchtagg?
Internet marketers may not be too interested in this, but if you are targeting a creative market like musicians or writers, they're going to feel more at ease working with a site developed by someone who's been in their shoes and understands the frustration of melding a successful business plan with a creative venture.

You're competing with big guys like CDBaby, Bandcamp, and Amazon. What about your service is going to offer a better solution for your prospect's needs?

I hope these are some helpful questions to guide you...And maybe you've already answered a lot of them. But it doesn't come through on your beta site.

A lot of the confusion I believe comes from the fact that you are offering "features" of your product with no explanation of how or why they can solve your prospect's problems...For example...

"Grow your following and sell more products..."
How?

"Build valuable relationships with your customers..."
How am I going to do that?

"You make great stuff...We help you make money..."
How in the world do you pull that off?

I hope I don't seem harsh, and I'm coming from the point of view of someone who's looked for digital distribution solutions myself within the past year.

Hope that helps you sort things out a bit more...

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Ttrain

11 years ago

Originally Posted by Jeremey

Ttrain,

I think the reason why people "don't get it" is because nowhere on your page is there anything that explains what your product does and how it can benefit them. I see a lot of blurbs with throwaway phrases but no real information.

For example, your headline:

"The best way to sell and promote ebooks, videos, songs, and all your digital products!"

What is this "way" that your product will help sell and promote my digital products? You really need copy on this page that is going to address the frustration of people looking for easy, convenient, and profitable ways to sell their digital products.

Here's some of the things your prospects are looking for in the kind of product you're offering:

How easy will it be for my customers to understand the buying process for my product?
What kind of access will I have to my customer's information once I make a sale (for email marketing, etc)?
How easily can I integrate this process into my existing website or sales funnel?
How customizable will my sales site be? Can I make it appear to my customer that they are still on my own site?
What is the delivery method for my digital product? How is it hosted? How do I handle refunds through your system?
In what way is Launchtagg integrated into my existing social networks?
How do I get paid? Are payments processed directly through my PayPal account, or do I need to meet a sales threshold for a payout from Launchtagg?
How much money does Launchtagg take for each commission?
Who are the people behind Launchtagg?
Internet marketers may not be too interested in this, but if you are targeting a creative market like musicians or writers, they're going to feel more at ease working with a site developed by someone who's been in their shoes and understands the frustration of melding a successful business plan with a creative venture.

You're competing with big guys like CDBaby, Bandcamp, and Amazon. What about your service is going to offer a better solution for your prospect's needs?

I hope these are some helpful questions to guide you...And maybe you've already answered a lot of them. But it doesn't come through on your beta site.

A lot of the confusion I believe comes from the fact that you are offering "features" of your product with no explanation of how or why they can solve your prospect's problems...For example...

"Grow your following and sell more products..."
How?

"Build valuable relationships with your customers..."
How am I going to do that?

"You make great stuff...We help you make money..."
How in the world do you pull that off?

I hope I don't seem harsh, and I'm coming from the point of view of someone who's looked for digital distribution solutions myself within the past year.

Hope that helps you sort things out a bit more...

Wow thanks man this is some great advice! Every question you asked, with the exception of number 4, is clearly answered inside my site on the faqs page. I'm just not sure if I should answer all of these questions right here on the launch page. Do you think I could do something like "learn more inside... or... your questions answered inside"? I'm just hesitant to give everything away at once, when I'm just trying to build interest.

But I hear what your saying about talking about features, and not giving explanations, and I'm going to fix that now.

Thanks
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Jeremey

11 years ago

Originally Posted by Ttrain

Wow thanks man this is some great advice! Every question you asked, with the exception of number 4, is clearly answered inside my site on the faqs page. I'm just not sure if I should answer all of these questions right here on the launch page. Do you think I could do something like "learn more inside... or... your questions answered inside"? I'm just hesitant to give everything away at once, when I'm just trying to build interest.

But I hear what your saying about talking about features, and not giving explanations, and I'm going to fix that now.

If you're doing a tease for the service, you have to really work the triggers that are going to intrigue your prospects. Since this is a squeeze page with the purpose of building a list for your product, you're going to have a pretty short amount of time to grab your prospects attention and make them anxious to learn more. Consider the most pressing questions for your prospects and build your tease around that.

You don't want to sell your service from an FAQ page. You'll have to address each of those needs not in a question and answer format, but in a way that conversationally answers the questions your prospects already have in their heads by the time they hit your page.

And if someone takes the time to hit "Not interested" on your mailing list, you're missing a huge opportunity to offer more information that can get them to reconsider and join your list. By saying "Sorry if you're not interested, please tell someone who might be!" you're basically saying "Okay, have a nice day!"

You really should be using an approach for your squeeze page that identifies all of those problems people have when they are looking for digital distribution and teases the fact that you have a practical solution to their needs...But they'll have to sign up for your list in order to get that information.

Hope that helps!

Thanks
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Ttrain

11 years ago

Originally Posted by Jeremey

If you're doing a tease for the service, you have to really work the triggers that are going to intrigue your prospects. Since this is a squeeze page with the purpose of building a list for your product, you're going to have a pretty short amount of time to grab your prospects attention and make them anxious to learn more. Consider the most pressing questions for your prospects and build your tease around that.

You don't want to sell your service from an FAQ page. You'll have to address each of those needs not in a question and answer format, but in a way that conversationally answers the questions your prospects already have in their heads by the time they hit your page.

And if someone takes the time to hit "Not interested" on your mailing list, you're missing a huge opportunity to offer more information that can get them to reconsider and join your list. By saying "Sorry if you're not interested, please tell someone who might be!" you're basically saying "Okay, have a nice day!"

You really should be using an approach for your squeeze page that identifies all of those problems people have when they are looking for digital distribution and teases the fact that you have a practical solution to their needs...But they'll have to sign up for your list in order to get that information.

Hope that helps!

Thanks this helps a lot! I'm going to mess around with it and come up with something more compelling. And the "Not Interested" button was more of an oversite than anything. I've always meant to change that because of the exact reason you gave lol. You said you where looking for digital distribution earlier. Whats the biggest problem you have?

Thanks
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Jeremey

11 years ago

Originally Posted by Ttrain

Thanks this helps a lot! I'm going to mess around with it and come up with something more compelling. And the "Not Interested" button was more of an oversite than anything. I've always meant to change that because of the exact reason you gave lol. You said you where looking for digital distribution earlier. Whats the biggest problem you have?

Hey Ttrain,

My biggest concerns when looking for digital distribution were to find a solution that still allowed me to make money on my product (many sites, when combined with a setup fee and then commission, make it nearly impossible to make a profit with music distribution for about 95%% of the artists out there).

My situation was unique in that I was also looking for an option that provided both digital distribution and a means to accept payments for physical distribution that I would handle through my own channels.

I also wanted to make sure my customers would have the perception of staying on my own website...Even though distribution sites are 3rd party sites, I was looking for a total integration of my site's theme and appearance so my customers didn't feel like they were navigating to another company's website. I wanted them to be buying from me.

Other than that, I think the questions I posed earlier are going to be the real hot buttons for most prospects in your niche.

Good luck!

Thanks
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cjhj11 11 years ago

Maybe you should incorporate a video at the top of your page explaining exactly what your product/service is and how it would benefit a potential client. Offering an incentive other than reserving a spot on your private email list would be helpful as well.

When I initially look at your page, I'm not totally clear on what it is your offering until I scroll down the page and piece it together with the content boxes you provide. Most people probably won't bother scrolling down to look at anything below the fold if what you show at the top is of no interest or doesn't grab their attention.

The rocket graphic is fun, but if you want people to click on it you might want to put some text below the rocket saying click the rocket to learn more... or something along that line.

That's my 2 cents.
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scrofford

11 years ago

The page explains nothing. There's no benefits to why I would want to give up my email address. What the heck is Lanchtagg? What does it do and how can it help me? Who are you targeting?

Thanks

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Ttrain

11 years ago

Originally Posted by Jeremey

Hey Ttrain,

My biggest concerns when looking for digital distribution were to find a solution that still allowed me to make money on my product (many sites, when combined with a setup fee and then commission, make it nearly impossible to make a profit with music distribution for about 95%% of the artists out there).

My situation was unique in that I was also looking for an option that provided both digital distribution and a means to accept payments for physical distribution that I would handle through my own channels.

I also wanted to make sure my customers would have the perception of staying on my own website...Even though distribution sites are 3rd party sites, I was looking for a total integration of my site's theme and appearance so my customers didn't feel like they were navigating to another company's website. I wanted them to be buying from me.

Other than that, I think the questions I posed earlier are going to be the real hot buttons for most prospects in your niche.

Good luck!

Thanks again Jeremey,

Making customers feel like the're still buying from you is very important, and It's something I've been thinking about a lot. I just felt it would be better to get what I have out there, before I go and build something like that. But i bet your situation isn't as unique as you think. There's probably a ton of Artists looking for the same thing... It looks like I have a lot more work to do!

Thanks

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Ttrain

11 years ago

Originally Posted by cjhj11

Maybe you should incorporate a video at the top of your page explaining exactly what your product/service is and how it would benefit a potential client. Offering an incentive other than reserving a spot on your private email list would be helpful as well.

When I initially look at your page, I'm not totally clear on what it is your offering until I scroll down the page and piece it together with the content boxes you provide. Most people probably won't bother scrolling down to look at anything below the fold if what you show at the top is of no interest or doesn't grab their attention.

The rocket graphic is fun, but if you want people to click on it you might want to put some text below the rocket saying click the rocket to learn more... or something along that line.

That's my 2 cents.

Thanks cjhj11,

I'm working on making that headline more clear and attention grabbing, without being too in your face. I'll probably go through 100 different headlines before it's all said and done haha.

And getting people to click that rocket is a lot harder than I thought it would be, so you might be right about having a "click here" sign. I might just have to do it in a 40 pt font size and bright red

.

Thanks

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eugenedm

11 years ago

I think that you have to be more specific at what you're trying to accomplish. You have to tell exactly what you'll give your customers or people.

You probably want to talk about what they can get, how they can get it, how fast they can get it, mention some kind of advantage that should help you a lot.

Thanks

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