Someone Show Me 3 examples of content emails,soft sell emails,and hard sell emails..

5 replies
I Want To Start My List Building and my relationship building with the Subs But I have watch some courses and read some ebooks but they do not show how to make content emails just promotional emails so i want to get a good idea on how to make good content emails this is the reason i haven start my list building so i would like to know if ya can show me some content emails 3 or 4 and soft sell and hard sell two and i want to know if ya can explain me how to make it or the process thanks in advance...

Tony
#content #emails #examples #hard #sell #show #soft
  • Profile picture of the author Mark Andrews
    Banned
    How much $$$ are you offering for the research time involved for your particular business niche to locate these emails on your behalf?

    How much is this information worth to you Tony?

    Smoking hot,


    Mark Andrews
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    • Profile picture of the author angiecolee
      Go to Copyblogger and sign up for every list they have - the blog RSS feed, Teaching Sells, their content marketing stuff, etc.

      Read every email and dissect it and study why they were able to build an empire on content.

      To echo Mark's sentiment - I'm not going to do the research for you and find brilliant examples for you to mimic. Work on finding good sites like Copyblogger and start studying why they work.
      Signature

      Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author ExquisiteMedia
    Nobody can become a copywriter overnight. Enough said.
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  • Profile picture of the author Loren Woirhaye
    1: "thanks for subscribing. Here's some useful information about how to live with warts on your <blank>."

    2: "Buy this product or your life will suck and nobody will ever like you and you'll die poor"

    3: "Please buy my product so my life won't suck and I won't die poor."

    ...

    silliness aside, just be kind of real so readers can relate but don't air your laundry or complain to your subscribers. Offer hope, a lifeline, a ray of sunshine.

    Direct response (internet, email marketing and direct mail generally) is the lowest-pressure form of selling there is (Eugene Schwartz paraphrased - he died before the internet). As such, it's not a hard sell medium. Hard sell you can learn from books on selling like "The Closers" by Ben Gay IIII (which is mindblowing), but most of those methods are really about getting in a customer's face, either in person or metaphorically on the phone. To hard-sell you really kind of need to have specific information about the individual prospect's vulnerabilities, which doesn't apply to bulk mailing.

    That said, the easiest to learn and probably the most effective way to close an internet sale is the old "price is going up on Monday" close. Every big internet launch uses it, by either raising the price for real or closing the offer. It's really just a way to push a prospect off the fence. Discounting is a variation, but it can be a bad habit and can damage your credibility if you run sales all the time. Sears and J.C. Pennies do this and nobody goes there when there isn't a sale on.

    More insight: http://www.cbsnews.com/8301-505145_1...earance-sales/
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    • Profile picture of the author Alex Cohen
      Tony,

      If your post reflects your ability to write coherent sentences, you have a long row to hoe ahead of you.

      Before concerning yourself with sales copy, first learn how to communicate effectively in writing.

      Not trying to be mean... just telling it like it is.

      Alex
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