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"Handwriting" Fonts for Long Form Sales Letters

by Jeremey
11 replies
Any thoughts on using a handwriting font for a long form landing page?

I think it conveys urgency and enthusiasm but it's not very readable. Working on a page right now and considering using a normal Veranda style font for the body and maybe doing the headers in the handwriting font for emphasis...

It looked good for about a paragraph, but now I'm having my doubts anyone will make the effort to translate the "handwriting!"
#fonts #form #handwriting #letters #long #sales
  • Profile picture of the author AshwaniGaur
    Hand Of Sean seems to be the web standard
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    • Profile picture of the author Jeremey
      Thanks! I should clarify I'm not really looking for font suggestions, what I was wondering was how effective using a handwriting font is when used on a landing/sales page...
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  • Profile picture of the author AshwaniGaur
    Works good on graphic depictions. Not exactly for putting your message through...
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  • Profile picture of the author BrianMcLeod
    Generally speaking, not a good idea...

    ...and rules are meant to be broken.

    Confusing enough?

    Haw!
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    Brian McLeod
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  • Profile picture of the author Rezbi
    The goal is to make it as easy as possible for your readers. Not everyone can read handwriting fonts.

    Therefore, you immediately disqualify anyone who has to struggle to read your sales page.
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  • Profile picture of the author Don Grace
    I've had it work quite well in the past... but I also added a hybrid video in the mix. Ultimately it comes down to the offer.
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  • Profile picture of the author Alex Cohen
    Originally Posted by Jeremey View Post

    it's not very readable
    Originally Posted by Jeremey View Post

    I'm having my doubts anyone will make the effort to translate the "handwriting!"
    Go with your observation and your gut.

    Clarity and simplicity trump cute.

    Alex
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  • Profile picture of the author Tony Wells
    Split test and report back!

    :p
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    • Profile picture of the author Jeremey
      Thanks everyone, great advice...I've decided to go with a simple Calibri font for the sales letter...At 1090 words, there was way too much clutter with the handwritten font, but I do believe there were portions that were really enhanced by its immediacy and urgency. In the end, Alex is right, clarity & simplicity is the way to go...Get everything out of the way of the words on the page!

      I do believe a handwritten font can work very well in a short copy piece, but this just was not the project for it.
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  • Profile picture of the author Jennie Heckel
    Hi Jeremy,

    What I like to do with a handwriting font is to put it inside a sticky note.

    Makes the sticky note graphic look more real.

    So any text on a graphic should be in a handwriting font, like the guy/gal just scribbled the text over the graphic and then scanned it to add it to the copy.

    Direct mail has been using this for years. If you subscribe to any direct mail pieces especially long magalog style sales letters you will see how they artfully use handwriting fonts for testimonial boxes, graphics, pull quotes, etc.

    Again, split testing is the only way you know what works.

    Also font colors, a lighter medium blue font so it looks like a ball point pen ink works best.

    Good luck!

    Jennie Heckel
    Sales Letter Copywriter
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    • Profile picture of the author Jeremey
      Originally Posted by Jennie Heckel View Post

      Hi Jeremy,

      What I like to do with a handwriting font is to put it inside a sticky note.

      Makes the sticky note graphic look more real.

      So any text on a graphic should be in a handwriting font, like the guy/gal just scribbled the text over the graphic and then scanned it to add it to the copy.

      Direct mail has been using this for years. If you subscribe to any direct mail pieces especially long magalog style sales letters you will see how they artfully use handwriting fonts for testimonial boxes, graphics, pull quotes, etc.

      Again, split testing is the only way you know what works.

      Also font colors, a lighter medium blue font so it looks like a ball point pen ink works best.

      Good luck!

      Jennie Heckel
      Sales Letter Copywriter
      Thanks Jennie! Good advice. I remember getting a DM piece a few years back and I was convinced that it was a handwritten post it note. In fact, it was one of those techniques where the post it note just said something like "Jeremey - wanted you to see this...-F."

      And I was thinking, geez, who do I know whose name starts with an "F"? LOL
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