What do you recommend?

by Hani D
11 replies
What is the best for a WSO, writing a long sales copy or creating a sales video?
I appreciate your answers. Thanks.
#recommend
  • Profile picture of the author connorbringas
    Combination of both-video testimonials works wonders
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    • Profile picture of the author Hani D
      Thank you, I appreciate your answer, but as Brendon Burchard said, you must use a sales video.

      He always uses video on his sales page, so I want to decide, only a sales video or only a long sales letter.

      Originally Posted by connorbringas View Post

      Combination of both-video testimonials works wonders
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      • Profile picture of the author SoCalMarketing
        Originally Posted by Profit Wizard View Post

        He always uses video on his sales page, so I want to decide, only a sales video or only a long sales letter.
        Just out of curiosity.. why do have to choose one or the other? seems like you are fairly committed to that position.
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  • Profile picture of the author Pusateri
    Originally Posted by Profit Wizard View Post

    writing a long sales copy or
    (leave it alone...just leave it alone...my hair! what happened to my hair?! where did it go? yes, jello sounds nice...thank you, nurse...)
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    • Profile picture of the author angiecolee
      Originally Posted by Pusateri View Post

      (leave it alone...just leave it alone...my hair! what happened to my hair?! where did it go? yes, jello sounds nice...thank you, nurse...)
      I laugh-snorted at my desk. We're talking full on Urkel. Thanks for that LOL.
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      • Profile picture of the author Pusateri
        Originally Posted by angiecolee View Post

        I laugh-snorted at my desk. We're talking full on Urkel. Thanks for that LOL.
        Happy my delicate condition benefits someone. I'm doing much better since they upped my Copiecil dosage. Tomorrow we go to the zoo. I like the zoo. So many monkey!
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  • Whichever performs better?

    And if you're going to use a video, don't make it one of those long boring ones. Make it short, snappy and to the point - just like copy should be.


    Ben.
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    50% converting squeeze pages, 12% converting WSO's, and more...
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  • Profile picture of the author Austin80ss
    You can add short Video 1.5-3 min then add good description with key points and bunch of numbers.
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    • Profile picture of the author Jeremey
      A combination SHORT (no longer than 90 seconds) email at the top of your WSO, then a long form sales letter that easily moves from point to point without irrelevant graphics, arrows, or dollar bill graphics interrupting the flow of your copy. Testimonials throughout, and if you want another video later in your WSO, keep it info-rich and no longer than 2-3 minutes.
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  • Profile picture of the author eugenedm
    I recommend that you test both while long sales copy could convert better in some industries, the video is very visual to way to show people what you're selling. Install a Google analytics conversion tool and test your pages.
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  • Profile picture of the author Hani D
    Thank you all, I really appreciate your advice, you are awesome people.
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