How Copywriting Helped Elect The Leader Of The Free World
Political pundits are dissecting how the Obama campaign won the election for POTUS. They credit a consistent message, old-fashioned door-to-door campaigning and...email copywriting:
Never Mind Social Media. This Was The Obama Campaign's Real Secret Weapon | Commentary and analysis from Simon Dumenco - Advertising Age
"But I digress. And really, I'd rather talk about something else: What did the Obama-Biden campaign get right? Lots of stuff, obviously. One thing we keep hearing about ad nauseam, of course, is that the incumbent team had the edge in social media. Sure, I'll buy that -- or retweet it mindlessly -- but in giving credit to the Obama-Biden team for its state-of-the-art social strategy, we shouldn't make the mistake of overlooking the campaign's mastery of some old-school fundraising and get-out-the-vote tools.
"In fact, for my money, the most consistently compelling outreach tool used by Obama-Biden was email. If you got on either campaign's email list, you basically agreed to be strafed with endless pleas for support, but the Obama-Biden campaign took political spamology to a whole new level -- especially in how it crafted its often-surreal subject lines. Teenspeak, celebrity name-dropping, raffle-prize giveaways, online store discounts, dinner invites -- there wasn't anything the campaign wouldn't try to get you to open its damn spam."
Never Mind Social Media. This Was The Obama Campaign's Real Secret Weapon | Commentary and analysis from Simon Dumenco - Advertising Age
"But I digress. And really, I'd rather talk about something else: What did the Obama-Biden campaign get right? Lots of stuff, obviously. One thing we keep hearing about ad nauseam, of course, is that the incumbent team had the edge in social media. Sure, I'll buy that -- or retweet it mindlessly -- but in giving credit to the Obama-Biden team for its state-of-the-art social strategy, we shouldn't make the mistake of overlooking the campaign's mastery of some old-school fundraising and get-out-the-vote tools.
"In fact, for my money, the most consistently compelling outreach tool used by Obama-Biden was email. If you got on either campaign's email list, you basically agreed to be strafed with endless pleas for support, but the Obama-Biden campaign took political spamology to a whole new level -- especially in how it crafted its often-surreal subject lines. Teenspeak, celebrity name-dropping, raffle-prize giveaways, online store discounts, dinner invites -- there wasn't anything the campaign wouldn't try to get you to open its damn spam."
- Jack Trout
- Jack Trout
- Jack Trout