Perry Marshall has a really cool interview of Ben Morris from Kristalytics.
I found it to be a revealing explanation on how Obama's campaign focused on positioning, demographics, and target marketing to specific demographics to grab a competitive advantage in the recent presidential election.
Why Obama Won
As a full-time copywriter, I frequently look at the demographics for my client's target market to determine positioning and what will best appeal for that group of potential buyers.
For newer marketers and copywriters, there's gold in this interview for you.
Hope that helps,