Do you too suffer from "response addiction"?

11 replies
Hi Gang,

Do you suffer from "response addiction"?

In other words, do you get either a "high" or a "depression" depending on the response of of one of your pieces? Are you always tweaking your copy for that extra little boost. Do you too check your tracking results on a nearly second by second basis?

For example, when my click thru rates are killer, I literally do a "happy dance". And when they suck, i drag my ass all day thinking, "what the hell went wrong".

I believe it was Mark Andrews who wrote copywriters tend to be obsessive.

We obsess over CTRs, Opt-ins rates, offers, multi-varite testing, dollars in vs dollar out, and everything else we can measure.

I wish I could say it's because I really care about my clients. I wish I could say I really care about the ROI of my clients campaigns.

But, then I'd be lying.

It's all about ME. I have an obsession to get open rates higher than average. I need my CPA lower than average. I NEED my opt-ins rates higher than "so and so". I crave the high when I see the paypal email that says, "I've got a payment".

But, don't think it's about the money. It's never JUST about the money. Money just keeps the score if you're winning or losing.

No, I want to look into my opponets eyes and sees their souls shrink because they know they are getting their ass kicked.

I live for the moments when I go to clients and I say, " We just kicked fu**ing ass!"

It's an emotional high that only gambling, great sex, and live music can provide.

Share your "obsessions".

Adam

p.s. If you're an American, and trolling the Warrior Forum TODAY, you too are an addict. We should be with our families saying how grateful we are for everything we have. But we're here. Because the hunger we have; the obsession we have, is never ending. We aren't normal. We are artists. We are thought leaders. And we can NEVER turn that off. It's who we are.
#response addiction #suffer
  • Profile picture of the author ewenmack
    Here's some cocaine to keep your highs going Adam...

    Whatever you are known for, or what is commonly agreed upon
    with your audience, hit them with...

    X Sucks

    If good health is the common belief,
    then say Good Health Sucks

    Great pattern interrupt.

    Not only have I seen the principle mentioned by Gary Bencivenga,
    I've seen online split tests results where "something sucks"
    beats out other contenders.

    Try it for fun.

    Best,
    Ewen
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    • Profile picture of the author copyassassin
      Originally Posted by ewenmack View Post

      Here's some cocaine to keep your highs going Adam...

      Whatever you are known for, or what is commonly agreed upon
      with your audience, hit them with...

      X Sucks
      Ewen
      I'm gonna try that out next week and let you know what kind of response I get.

      thx.

      Adam
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      • Profile picture of the author ewenmack
        Originally Posted by copyassassin View Post

        I'm gonna try that out next week and let you know what kind of response I get.

        thx.

        Adam
        A few years ago Carline Anglade Cole wrote a new
        control for an eye supplement which said...

        "Why [ingredient] and [ingredient] don't work"

        Those 2 ingredients where becoming old news for
        the well informed.

        What this did was pike the readers interest.

        It went on to give the poor make up of the ingredients and
        low dosage used would have next to no affect.

        Backed it up with water-tight proof.

        So the solution was what they offered.

        That's an example how it was played out by her.

        Best,
        Ewen
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        • Profile picture of the author Jeremey
          Originally Posted by ewenmack View Post

          A few years ago Carline Anglade Cole wrote a new
          control for an eye supplement which said...

          "Why [ingredient] and [ingredient] don't work"

          Those 2 ingredients where becoming old news for
          the well informed.

          What this did was pike the readers interest.

          It went on to give the poor make up of the ingredients and
          low dosage used would have next to no affect.

          Backed it up with water-tight proof.

          So the solution was what they offered.

          That's an example how it was played out by her.

          Best,
          Ewen
          Wow Ewen what synchronicity LOL...

          I am at the inlaws this evening fighting off the effects of triptophan and reading through old issues of my father-in-laws Popular Mechanics.

          Which are stuffed with Stauer ads on every other page...

          I reached for my phone and Googled Stauer swipe file for future reference and I came across an old blog post by Bob Bly where he described how he swiped that very same vision supplement headline for a headline on trading software.

          Literally I hit the "back" button on my iPhone browser window and the previous page was this exact thread...where I saw your post making mention of that exact headline!

          It's a Thanksgiving conspiracy!

          Anyway, back to your regularly scheduled programming...
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          • Profile picture of the author ewenmack
            Originally Posted by Jeremey View Post


            I reached for my phone and Googled Stauer swipe file for future reference and I came across an old blog post by Bob Bly where he described how he swiped that very same vision supplement headline for a headline on trading software.
            Bob swiped the idea of having a respected authority
            quote in the pre-headline from Clayton Makepeace.

            You'll most likely see his pieces have a quote from a book publisher.

            Clayton said they increase response and it's happened to him too.

            Google sure does pick up this forum fast.

            Best,
            Ewen
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    • Profile picture of the author copyassassin
      Originally Posted by ewenmack View Post

      Here's some cocaine to keep your highs going Adam...

      Ewen
      Ewen,

      It's funny you mention cocaine. I have family members with huge coke problems.

      One family member confided in me that he's snorted over a million dollars of coke in his lifetime.

      Our family line has mental issues. We're not retards, but suffer from OCD, bi-polar, depression, anxiety.

      Go figure.

      Adam

      p.s. our family line is filled with high level professionals and artists. Interesting, huh?

      p.p.s. I don't do drugs because I know enough about my brain to understand what I really need is proper brain support.

      If you suffer from these issues, please visit:
      https://www.neurorelief.com/index.php?p=home
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

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      • Profile picture of the author ewenmack
        Originally Posted by copyassassin View Post

        Ewen,

        It's funny you mention cocaine. I have family members with huge coke problems.

        https://www.neurorelief.com/index.php?p=home
        Maybe I used that word to provoke a deep response within you?

        Worth testing that word in another situation?

        Best,
        Ewen

        P.S. Gotta feed your ad lab with more tests
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  • Profile picture of the author Mark Pescetti
    I've learned that being obsessive with tracking your results is a surefire way to sabotage them.

    People who perform a launch and fail to achieve overnight financial success have to take into account WAY more than just the stats.

    Often times...

    The quality of the list your using isn't as responsive as you thought.

    Or...

    You've got 2000 out of 5000 people on the fence and will ultimately take action on your 3rd, 4th or 5th email follow-up.

    Being too on top of things typically creates a reactive mindset (oops, I dropped my favorite word.)

    When you're too reactive, you end up changing or deleting parts of your copy that ARE actually working.

    You're just not providing enough time for prospects to experience your entire sales funnel.

    Epic mistake.

    I used to watch my stats like a hawk (for my own products and services.)

    I find it to be draining.

    In the end...

    I prefer interviewing buyers or clients and getting a direct sense of what inspired them to ultimately take action.

    This opens up the door to receive some game-changing feedback that encourages me to stay the course...

    ...or make some very specific revisions to my copy and/or overall presentation.

    My point is...

    You absolutely have to step back.

    Get a BIG picture idea of what's really going on - BEFORE making decisions that will sabotage the results you're after.

    Likewise...

    If you're creating some massive exposure for your blossoming brand, but sales aren't passively streaming in yet the way you know is totally within your grasps...

    Again...

    ...Step back.

    You need to look at the LONG TERM vision you have for building your business, generating a positive reputation and making your brand name synonymous with your product or service.

    At the end of the day...

    Your goal (for your own business and your client's brand) is positioning the copy to produce residual profits.

    You need to take small, calculated steps to perfectly resonate your marketing facade with the audience you're trying to help.

    Mark

    P.S. I already ate. No turkey here. Raw food. Homemade Kombucha. Raw Tirmasu from the Cafe Gratitude recipe book. No need to crash from overeating and tryptophan. I've got the Thanksgiving without the mass-slaughter participation.

    P.P.S. Great Halloween Issue. Your picture on the first page with the line, "He legally sucks your tax bill dry so you pay little to no taxes" had me smiling.
    Signature

    Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

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    • Profile picture of the author copyassassin
      Mark,

      I don't disagree with anything you wrote.

      I'm just not wired that way.

      I think everybody needs to how their mind/brain works, and go with that.

      I do completely understand about the sales funnel and time cycle from opt-in to dollars in. It's not instant.

      However, the second I launch a campaign, I know from experience what metrics I should be hitting at every key event in a time sequence. Honestly, I can tell if a campaign will be successful in a very short time.

      Of course, there is a long term residual, but I can tell almost from the very moment after launch the predicted long term residual based on the intial response.

      I guess it's my love of modeling data that's enabled this.

      Again, I love your approach. I think you have a very healthy mindset. It just isn't inline with "me".

      We should probably parnter up sometime in the future. We're like a ying and yang.

      Adam

      Originally Posted by Mark Pescetti View Post

      I've learned that being obsess
      ive with tracking your results is a surefire way to sabotage them.

      People who perform a launch and fail to achieve overnight financial success have to take into account WAY more than just the stats.

      Often times...

      The quality of the list your using isn't as responsive as you thought.

      Or...

      You've got 2000 out of 5000 people on the fence and will ultimately take action on your 3rd, 4th or 5th email follow-up.

      Being too on top of things typically creates a reactive mindset (oops, I dropped my favorite word.)

      When you're too reactive, you end up changing or deleting parts of your copy that ARE actually working.

      You're just not providing enough time for prospects to experience your entire sales funnel.

      Epic mistake.

      I used to watch my stats like a hawk (for my own products and services.)

      I find it to be draining.

      In the end...

      I prefer interviewing buyers or clients and getting a direct sense of what inspired them to ultimately take action.

      This opens up the door to receive some game-changing feedback that encourages me to stay the course...

      ...or make some very specific revisions to my copy and/or overall presentation.

      My point is...

      You absolutely have to step back.

      Get a BIG picture idea of what's really going on - BEFORE making decisions that will sabotage the results you're after.

      Likewise...

      If you're creating some massive exposure for your blossoming brand, but sales aren't passively streaming in yet the way you know is totally within your grasps...

      Again...

      ...Step back.

      You need to look at the LONG TERM vision you have for building your business, generating a positive reputation and making your brand name synonymous with your product or service.

      At the end of the day...

      Your goal (for your own business and your client's brand) is positioning the copy to produce residual profits.

      You need to take small, calculated steps to perfectly resonate your marketing facade with the audience you're trying to help.

      Mark

      P.S. I already ate. No turkey here. Raw food. Homemade Kombucha. Raw Tirmasu from the Cafe Gratitude recipe book. No need to crash from overeating and tryptophan. I've got the Thanksgiving without the mass-slaughter participation.

      P.P.S. Great Halloween Issue. Your picture on the first page with the line, "He legally sucks your tax bill dry so you pay little to no taxes" had me smiling.
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

      {{ DiscussionBoard.errors[7375469].message }}
  • Just wanted to say - from the UK.

    A very happy Thanksgiving day to all our friends in the US of A.

    And to prove to Mark that I have the right "mindset" I've been invited to a clients vegetarian dinner party at the weekend which I'm really looking forward to.


    Steve


    P.S. And my sincere thanks for all your posts from our american friends throughout the year.

    (Better thank Ewen from NZ - his stuff is damn good as well).
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