Do you suffer from "response addiction"?
In other words, do you get either a "high" or a "depression" depending on the response of of one of your pieces? Are you always tweaking your copy for that extra little boost. Do you too check your tracking results on a nearly second by second basis?
For example, when my click thru rates are killer, I literally do a "happy dance". And when they suck, i drag my ass all day thinking, "what the hell went wrong".
I believe it was Mark Andrews who wrote copywriters tend to be obsessive.
We obsess over CTRs, Opt-ins rates, offers, multi-varite testing, dollars in vs dollar out, and everything else we can measure.
I wish I could say it's because I really care about my clients. I wish I could say I really care about the ROI of my clients campaigns.
But, then I'd be lying.
It's all about ME. I have an obsession to get open rates higher than average. I need my CPA lower than average. I NEED my opt-ins rates higher than "so and so". I crave the high when I see the paypal email that says, "I've got a payment".
But, don't think it's about the money. It's never JUST about the money. Money just keeps the score if you're winning or losing.
No, I want to look into my opponets eyes and sees their souls shrink because they know they are getting their ass kicked.
I live for the moments when I go to clients and I say, " We just kicked fu**ing ass!"
It's an emotional high that only gambling, great sex, and live music can provide.
Share your "obsessions".
p.s. If you're an American, and trolling the Warrior Forum TODAY, you too are an addict. We should be with our families saying how grateful we are for everything we have. But we're here. Because the hunger we have; the obsession we have, is never ending. We aren't normal. We are artists. We are thought leaders. And we can NEVER turn that off. It's who we are.