Top 10 list of overused words for 2012

109 replies
I'll get this started...

1 Game changer

What words have your sharp eyes noticed?

Best,
Ewen
#2012 #list #overused #top #words
  • Profile picture of the author johnrone
    2 YOU

    I don't know if this counts, but it's a word that is overused verbally and literally...
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    • Profile picture of the author ewenmack
      found another...

      e-book

      Best,
      Ewen
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    • Profile picture of the author highlander11
      Originally Posted by johnrone View Post

      2 YOU

      I don't know if this counts, but it's a word that is overused verbally and literally...
      A lot of people suggest using "you" what do you suggest to use instead?
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    • Profile picture of the author hhhusted
      Originally Posted by johnrone View Post

      2 YOU

      I don't know if this counts, but it's a word that is overused verbally and literally...
      I hear that very often myself. It can become annoying after awhile. In fact, I am guilty of using it to. Probably more than I should.

      Anyone found they also used the two words more than they should have?
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  • Profile picture of the author JRVogt
    Intentional or intentionality.

    Also..."community." Building it, most times.

    And, of course...intentionally building community...or building an intentional community...
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  • Profile picture of the author gepisar
    "Next Level"... whatever that is...
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    John Robinson.

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  • Profile picture of the author laurencewins
    no-brainer. I find it a bit insulting when used. It insinuates that if you don't do whatever the person is advertising, that you are somehow stupid.
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    • Profile picture of the author Mkcoy
      Originally Posted by laurencewins View Post

      no-brainer. I find it a bit insulting when used. It insinuates that if you don't do whatever the person is advertising, that you are somehow stupid.
      Well that's a no brainer Laurence!
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      • Profile picture of the author zannix
        INSTANT ACCESS
        Signature
        All you can do is all you can do - Art Williams
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  • Profile picture of the author Rezbi
    "Awesome" - tooo much.
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  • "done for you"
    "cash-sucking"
    "autopilot"
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    • Profile picture of the author angiecolee
      Originally Posted by Joe Ditzel View Post

      "done for you"
      "cash-sucking"
      "autopilot"
      I'm with Joe. Especially "cash-sucking". Don't care whether it's a vortex, a vacuum, or something else that....errr....sucks. Stop it already.
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      • Profile picture of the author NickN
        Originally Posted by angiecolee View Post

        I'm with Joe. Especially "cash-sucking". Don't care whether it's a vortex, a vacuum, or something else that....errr....sucks. Stop it already.
        "Cash sucking" just sounds gross.
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        • Profile picture of the author ewenmack
          Here's a thought, package up this list as a way to lift response...
          by way of a check list of response killers.

          Could take it a step further by running a software script to
          track and destroy these bad guys.

          Best,
          Ewen
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  • Profile picture of the author Eddie Spangler
    rinse and repeat
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    Promise Big.
    Deliver Bigger.
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  • Profile picture of the author draede
    engage and audience
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    Pick ONE Business Model. Stick With it. Do not focus on anything else. Also highly suggested: Learn Copywriting, and improve your mindset (Read and follow EXACTLY the instructions in 'The Law of Success'). If you do all of these, it is pretty hard to fail.
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  • ...Turnkey...

    Every time I read it I think it says "Turkey"


    Steve
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    • Profile picture of the author Jeremey
      Originally Posted by Steve The Copywriter View Post

      ...Turnkey...

      Every time I read it I think it says "Turkey"


      Steve
      Hey Steve, you just gave me an idea to work up a product for a "Wild Turnkey Solution!" Market it to the pub crowd and watch my profits soar.
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    • Profile picture of the author ewenmack
      Originally Posted by Steve The Copywriter View Post

      ...Turnkey...

      Every time I read it I think it says "Turkey"


      Steve
      Maybe it's just around Thanksgiving it trips you up Steve?

      Best,
      Ewen
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      • Profile picture of the author ewenmack
        "Trust Me".

        Irritates me for some reason.

        Best,
        Ewen
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  • Profile picture of the author hayfj2
    "recession"
    "cash"
    "cheap"
    "marketing"
    "facebook"
    "like"
    "twitter"
    "follow"

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  • Profile picture of the author operationoffers
    economic collapse
    scandal
    apocolypse

    I watch a lot of news maybe thats why I heat this a lot
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  • Profile picture of the author DougBarger
    I think game changer was used pretty heavily last year too.

    Also, let's add "stupid simple" and "drop dead easy" to the list.

    @Ewen, yeah I know what you mean with the, "Trust me." or "Believe me".

    It's almost like when someone says, "well, to be completely honest..." or "to tell you the truth..."

    it begs the question, "So, you weren't being completely honest with everything you said before now and you didn't tell the truth this whole time?" lol.

    At which point exactly were you lying? And of all you've said up to this point, which were the lies and what was true?

    Can I believe anything you say? Don't answer that.

    So any copwriter worth his/her salt knows to take the aforementioned with a grain of salt.

    Another tell-tale sign someone is trying to manipulate you is when they ask you,

    "Hey, can you do me a favor?"

    Especially if they use the words "real quick" following it (although '"real quick" may just be a southeastern United States colloquialism).
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  • Profile picture of the author sethczerepak
    "Killer"

    Ugh, hate it.

    Couple more:

    "Autopilot"
    "Brain dead" (as in brain dead simple)
    "Next-level"
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  • Profile picture of the author lanew
    Anything that has the phrase "...action" in it. Although, I'm guilty of using it myself. Ha!

    Be well,

    Lane
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  • Profile picture of the author misterme
    [anything] Domination.
    Best
    Finest
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  • ...I would like to say I don't mind "mindset" (I now know what the word means...).

    And I fully agree with Doug and Seth lets delete "killer" and "ninja" forever.


    Steve
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  • Profile picture of the author Mkcoy
    WSO
    WTB
    WTS
    WTT

    Are these in the dictionary yet?
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  • Profile picture of the author vuedoolor
    I'm not a guru

    Free

    So easy
    Signature
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  • Profile picture of the author btalbot
    Ninja -- as in SEO Ninja
    Guru -- as in Adwords Guru
    Rockstar -- as in Programming Rockstar
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  • Profile picture of the author Jeremiah2911
    Relationships
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  • Profile picture of the author JasonParker
    massive
    ninja
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  • Profile picture of the author quickcashstrategy
    Banned
    get instant...
    finally...
    revolutionary..
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  • I think most of us IMers are sick of these words, especially if we've been exposed to the "Making Money" niche for any period of time. But, these words work! Especially when used in niches others than "make money" because those people probably haven't been overexposed to those words or phrases yet. But, I hear you, some of those words and phrases grate on my nerves too.

    One phrase that I hear a lot now is "reach out to..." - although I don't seem to see it sales copy that much. But online, it seems to have really caught on this year. Every time I read that, I think of someone stretching their arms out in a desperate attempt to get help.
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  • Profile picture of the author charto911
    "SEO" for the win
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  • Profile picture of the author DougBarger
    Haha Ken. I hadn't seen "begs the question" used in sales copy before.

    Any examples you can point to? (Would be a "pity" if not 'cause it would be funny to see it used).

    "Sidenote:" I actually like "Killer" for copywriter because it doesn't "beat around the bush"
    with "meaningless superlatives" like "Best" but "goes straight for the jugular" with meaningful
    specifics, statistics and proof. So it's "evergreen".
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    • Profile picture of the author ewenmack
      "Providing value", "add value" has been irking me lately.

      Best,
      Ewen
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  • Profile picture of the author Sasand
    "newbie-friendly"
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    • Profile picture of the author hhhusted
      How about this: "It's an easy job for someone that knows what he is doing."

      I read a lot of that with project descriptions on Elance.
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  • Profile picture of the author DougBarger
    Thought Leader, Tribe Leader, Niche Celebrity, Trusted Go-to Source of Reliable Expert Information, Trusted Advisor, No one else, Authority, Guru, But enough about me, etc.



    "So easy a kid could do it"
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    • Profile picture of the author expcontent
      Originally Posted by DougBarger View Post

      Thought Leader, Tribe Leader, Niche Celebrity, Trusted Go-to Source of Reliable Expert Information, Trusted Advisor, No one else, Authority, Guru, But enough about me, etc.



      "So easy a kid could do it"
      "Thought Leader" is hands down the most annoying for me, since it goes hand in hand with the smug, never-gonna-make-a-profit Silicon Valley type of online business culture.

      As for "Now, you can..." and "push-button" stuff... that's popular because it works. Having worked with a lot of diet advertising in the past, my #1 overused but still effective phrase is "1 Simple Trick, Discovered By a ____."
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  • Profile picture of the author Sean Fry
    "weird trick"
    "step by step"
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  • Profile picture of the author TheoR
    "Begs the question", since it's mostly used incorrectly. Originally, it was used to integrate a relevant question that was usually ignored, i.e. you are begging for this point to be discussed. Not, "I'm an SEO marketer, which begs the question-- how successful have I been?" Blergh. No.

    Also, 2011's most overused resume buzzwords - CNN Pretty close.
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    • Profile picture of the author montero
      Originally Posted by TheoR View Post

      "Begs the question", since it's mostly used incorrectly. Originally, it was used to integrate a relevant question that was usually ignored, i.e. you are begging for this point to be discussed. Not, "I'm an SEO marketer, which begs the question-- how successful have I been?" Blergh. No.

      Also, 2011's most overused resume buzzwords - CNN Pretty close.
      =======================

      It means "assuming that which is to be proved," or in other words, ""when a proposition which requires proof is assumed without proof." Technical term is "petitio principii"
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  • Profile picture of the author bonvideo
    ACCESS
    Instant Access
    also CASH
    & No Questions Asked
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    • Profile picture of the author whland
      Originally Posted by bonvideo View Post

      ACCESS & Instant Access
      also CASH
      and No Questions Asked
      Agreed. Those are some really overused words. lol

      Chad
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  • Some of those terms might be overused, but they work! I think as IM'ers we are tired of seeing them because we work with them, are exposed to sales letters a lot and scrutinize other people's copywriting. But if a casual website visitor in a non-making-money niche sees those terms, he or she may not be as put off by them.
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  • Profile picture of the author sethczerepak
    Oh, forgot.

    "Weird"

    It's on a lot of ads on high traffic sites so I'm sure it's working for some people, but it's getting old.
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  • Profile picture of the author DonDraper
    "update", especially when connected to Google...
    Signature
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  • Profile picture of the author misterme
    "actually" as in any instructional video where they say, "now we're actually going to click the widget, so let's go ahead now and actually click the widget."
    Signature
    "Best book on answering objections I have seen... it's for photographers but it has brilliant techniques you can use in any business." - Claude Whitacre. When They Say That, You Say This (Amazon Kindle)
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    • Profile picture of the author ERPLeadsWriter
      Originally Posted by ewenmack View Post

      All corporate platitudes.
      I feel tempted to use that as a label but I'm scared it'll get overused too. :p

      Originally Posted by InternationalWidget View Post

      Some of those terms might be overused, but they work! I think as IM'ers we are tired of seeing them because we work with them, are exposed to sales letters a lot and scrutinize other people's copywriting. But if a casual website visitor in a non-making-money niche sees those terms, he or she may not be as put off by them.
      Maybe but what about small, first-time business owners who think more like the man on the street than the corporate executive?
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      • Profile picture of the author seofloyd
        "smacking"
        "slapping"
        "smashing"

        Normally related to a Google animal...

        "penguin slapping"
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        Stephen B Floyd
        SEO Enthusiast|Internet Marketer
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    • Profile picture of the author hhhusted
      Originally Posted by misterme View Post

      "actually" as in any instructional video where they say, "now we're actually going to click the widget, so let's go ahead now and actually click the widget."
      I agree. That is redundancy.
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  • Profile picture of the author Pecan
    It might have been better in a 2011 list, but "loophole" bugs me.
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  • Profile picture of the author chrisxya
    In training webinars often used: "does that make sense?"

    Oh shudder...
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  • Profile picture of the author jasondinner
    Since phrases seem to be permitted, I'll go with

    "Top 10"

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  • Profile picture of the author Ethan F.
    KISS.. keep it simple stupid... pretty annoying
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    "Money grows on the tree of persistence"

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    • Profile picture of the author hhhusted
      Originally Posted by Ethan F. View Post

      KISS.. keep it simple stupid... pretty annoying
      Yeah, but it is true, and it works. lol.
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      Harry Husted
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  • Profile picture of the author montozza
    - free
    - secret method
    - loophole
    - make $$$ in next 24 hours

    But the most annoying phrase:

    "Hi I am **** and I am SUPER EXCITED about this webinar/ product/whatever"...
    Signature

    “You can automate everything except content and relationships.”

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    • Profile picture of the author ruless
      Epic - It just sounds, dumb!
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      • Profile picture of the author Neil D
        Originally Posted by ruless View Post

        Epic - It just sounds, dumb!
        +1 for "Epic". Had enough of that one...
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        • Profile picture of the author Neil D
          Just had a thought....maybe +1 will be included in 2013's list (first time I've "actually" used it myself ) he he...
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          • Profile picture of the author Neil D
            Push-Button
            Fully Automated
            secret script
            free traffic
            dominate
            crazy
            empire
            guaranteed
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  • Profile picture of the author FullMontySEO
    1 weird tip for (insert whatever niche topic here)
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  • Profile picture of the author WellnessWriter
    "boost"


    ..........I'm guilty.
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  • Profile picture of the author franktwin
    I see this all over the place "buy now"
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    A Premier and Unique Dating Experience | NosyDating.Com

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  • Profile picture of the author Angle Warrior
    In Canada it would be "Ah" or "Eh" ( I spelled that in both Canadian and American English)
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  • Profile picture of the author Alex Cohen
    A word can only be considered "overused" when it has stopped working.

    Some of the replies to the OP give words that still work very well. "You" and "Free" for example. "Weird" is another one.

    Alex
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    • Profile picture of the author PranaProjects
      Originally Posted by Alex Cohen View Post

      A word can only be considered "overused" when it has stopped working.

      Some of the replies to the OP give words that still work very well. "You" and "Free" for example. "Weird" is another one.

      Alex
      I agree with you Alex. I heard David Garfinkel mention these words, "You or Your" and "Free" as part of the powerful words list that will always work...
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  • Profile picture of the author chrisnos
    Originally Posted by ewenmack View Post

    I'll get this started...

    1 Game changer

    What words have your sharp eyes noticed?

    Best,
    Ewen
    I've just noticed in general that people are more and more trying to use a "cookie cutter" impersonal marketing formula, where all online information product sites look like clones of each other; but what people are really looking for in the social internet age is to feel relationships and connections with people... and just talk to people about your products like you would talk to a friend about something really cool you discovered.

    Look at Apple (this most successful company on the planet, who made more in profits than Microsoft, Yahoo, Google, Amazon, eBay, and Facebook COMBINED in 2012):

    Apple - iPhone 5 - Learn about what it took to make iPhone 5.

    It doesn't feel like someone trying to show off, impress you, or brag; it just feels like a normal conversation with a friend trying to educate you about their amazing product.

    And notice the rest of the business world; all these people trying to be "cute" or "flashy" or "hype" in their marketing; everyone else is in a worldwide recession, while Apple made more profit this year than any company in HISTORY.

    Check out this eBook that gives a breakdown of their marketing formula inside and out:

    http://www.chrisnosal.com/AppleMarketing.pdf


    I'm noticing most of the "buzz words" now look try-hard, and that people in order to stand out need to stop trying to put on a show, and simply start showing themselves, which will connect with people, build trust, and get them customers far more effectively than just using a generic, impersonal marketing approach that was developed before we could socially connect on the internet.

    This era is the era of the online relationship... and it's about building a business by sharing yourself, and your products as an extension of you.
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  • Profile picture of the author Raindance
    "don't get me wrong"
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    Making Money without Websites
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  • Profile picture of the author pjm2112
    Accountability

    The (Insert Proper Name Here)'s of the world (An especially irritating commonly heard on sports talk radio. Especially annoying when more than one name is used, thus defeating the entire purpose of the phrase.)
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  • Profile picture of the author montero
    This thread has certainly covered most of them! There are also these: "blown away," "who else?", "shocking," "wtf," and king of them all, "take action."
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  • Profile picture of the author Silent Voices
    "step by step"
    "weird trick"
    ''awesome''
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  • Profile picture of the author JRVogt
    I'm starting to pick up on a phrase that is being increasingly used in business contexts, as well as more specifically in marketing...

    "Crush it."

    Maybe I'm slow to notice the trend, but it's popping up for me everywhere in forums, emails, chat, etc.
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  • Profile picture of the author evilsaigon
    "guarantee" is really overused... and abused.
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  • Profile picture of the author squadron
    Originally Posted by ewenmack View Post

    What words have your sharp eyes noticed?
    Ewen
    Panda
    Penguin
    Obama
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  • "Crushing it"- Last time I checked, you crushed something because it sucked, not because it was good.
    "Auto Pilot"
    "Ninja"
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    • Profile picture of the author Shadowflux
      Killer
      Dominate (although I still sort of like it)
      "LOOK!!!"
      Tons
      Flooding
      Explode/Exploding
      Exclusive! (because it's usually a lie)
      Secrets

      Phrases:
      You won't believe...! (You're right, I don't)
      Rave reviews! (Of course they're good reviews, you wouldn't post negative reviews)
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      Native Advertising Specialist
      Dangerously Effective
      Always Discreet
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  • Profile picture of the author cjp214
    When an interviewee (99% of the time on mainstream news) says "that's a good question" after being asked a simple, straightforward question a five-year old could come up with.

    Bonus points: "national conversation." As in, "we need to have a national conversation about gun control/the economy/whatever."

    Pisses me right off.

    Corey
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  • Profile picture of the author NewParadigm
    amaaaaaaazing! everything is now amaaaaaazing!

    space, when talking about business categories. We compete in that space.

    ecosystem, in terms of business discussions.
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt

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  • Profile picture of the author bizgrower
    transparent
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author mikehuff
    Originally Posted by Ken_Caudill View Post

    Ninja. I know someone already mentioned it, but it deserves special attention. People who use it are afflicted with advanced nerdism. I always envision some bespectacled chicken-neck peering in the dark at a computer screen deep in his mom's comic-strewn basement
    Dude. PERFECT.
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  • Profile picture of the author supernetter
    Originally Posted by ewenmack View Post

    I'll get this started...

    1 Game changer

    What words have your sharp eyes noticed?

    Best,
    Ewen
    "Completely Blown Away"
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  • Profile picture of the author golfswng
    Ray Lewis, Biance, lip sync, and all the super bowl hype
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