Do I need a sales page? Mentor???

by 7day
21 replies
Hi there,

Here is my landing page for my fitness service. www.wesleyvirgin.com

Is this enough to convert someone to buy?

What do you think of my home workout for men and women pages?


Not making any sells.. Some folks are going to the buy page but they are not purchasing.. ??

I wish I had a mentor. Thanks WF

Wes- GET FIT WITH PASSION
#mentor #page #sales
  • Profile picture of the author Irvan Mhd
    Hi, nice website. I suggest you to get a squeeze page to start build your list.
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  • Profile picture of the author travlinguy
    Originally Posted by 7day View Post

    Hi there,

    Here is my landing page for my fitness service. www.wesleyvirgin.com

    Is this enough to convert someone to buy?

    What do you think of my home workout for men and women pages?


    Not making any sells.. Some folks are going to the buy page but they are not purchasing.. ??

    I wish I had a mentor. Thanks WF

    Wes- GET FIT WITH PASSION
    No. It's a clean page but guess what? I have no idea what you're selling. Lifetime access maybe gives me a clue but people don't buy on clues. You need to explain exactly what you've got.

    Maybe it's all explained in your video but I never look at videos unless I know who made them. There are others like me out there. Some people won't click on a video unless you get their attention first.

    The site does have appeal. You need to open with a benefit-oriented headline. Then make it very plain what you're selling. If it's video sessions, tell them up front. If it's a membership, tell them (in detail) right up front.

    You might want to create an image and put it up at the top. Distill your deal into bullets. Make the image clickable so people can click and get the details. This is just one of many ways to get the point across. Good luck.
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  • Profile picture of the author JRVogt
    The overall layout works fine. Easy visual appeal and all, but instead of seeing a "holy cow, gotta learn more about this" hook or title of any sort, my eye is immediately drawn to $47 for Lifetime Access! And I'm turned off right away because I have no real clue as to why your offer would be worth that much or why I'd even want it in the first place. You may have some good points buried in the copy around the rest of the page...but I'm already clicking away once my eye hits that big 'ol number because nothing is convincing me to stay put long enough to find out.

    That Lifetime Access Cost/Deal you're promoting needs to be built up to, imo. It can't be the first thing you hit folks with. They need to be snared by the incredible value you're offering on the site...convinced their healthy and quality of life can be transformed by your program or lessons...and only then make your access offer, that's going to be a much more compelling sales flow. If you can find a way to contrast your "low" cost to other programs that would require them to 2-3x as much or the same amount, but as a monthly subscription, etc., even better!

    This doesn't mean stuffing your landing page full of text. Rather, give them a hard-hitting title and a handful of powerful statements that hooks them, and then reel them in further with a more detailed explanation--and an offer or two of free content to keep them engaged.

    Those are my main thoughts after a quick review.
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  • Profile picture of the author JRVogt
    Hey 7day. To follow-up, here's my take on your video-focused theme page.

    There are a couple big issues that are going to keep it from performing well.

    First, your messaging is off. Making statements like "hard work and consistency is the key..." or "you must do the routine 7 times!" in no way is going to make people want to learn more. Why? These do nothing to establish your workout routine as being at all unique or different than any other routine someone could look up on YouTube or a basic fitness magazine. My instinctive response on reading those is to go, "Ok...so? I could've told you that sort of thing without any sort of special fitness training. If I'm not seeing a single claim that stands out to me as unexpected, compelling, or intriguing, why should I bother even watching the video...much less all the testimonial videos?"

    The copy itself needs a lot of work in order to clearly communicate the benefits and program features. Right now, it feels like it jumps all around and, again, isn't differentiating itself from other ab programs.

    Making people refer 10 more folks to get access? That's going to drastically decrease any sort of positive response you'll receive here. Even those who show slight interest in the offer so far are not going to want to do anything more than maybe entering a name and email address...much less going through the effort of giving you 10 more names to contact.

    Using video is all well and good, but you're going to get lots of visitors who will give your text a quick skim and choose right then and there whether or not it's worth another few seconds or two of their time to investigate further. And at this point, you're going to continue getting that high bounce rate you're trying to avoid.
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  • Profile picture of the author eugenedm
    I would first get a copywriter. Tell him your best techniques or the benefits you can provide to your customer. I'm sure he can push a few psychological buttons and make it convert for you better.

    Concerning mentor it depends. if you have money to spend on Mentor I would definitely go for that. If not, ask questions on the forum, and people will try to help you here.
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    WARNING: A 50 Million Dollar Man Taught Me His Secret... Which Resulted 6,000 Sign-ups on My Email List.

    "It's easier than you think..."

    => Watch this video here...
    Build Your List to 6,000 Subscribers

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  • Profile picture of the author Raydal
    Your basic problem is that you [age is too disjointed.
    If you give readers too many choices when they come
    to your site then they end up confused and leave.

    This is one of the reasons why mini-sites ( one long
    sales letter) works so well--the reader has no choice
    than to read the letter and buy or leave. They are
    therefore 'forced' to go along the buying path that
    you choose.

    Your site is clean and profession but leave the visitor
    with the question, "Where do I start?"

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author sethczerepak
    Hey Wesley,

    First, check out Kyle Leon, I work with him and he gets freakin' amazing results with this niche.

    Second, what kind of mentor are you looking for? Cause if you can help me get as ripped as you are, I'll trade you. ;-)
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    • Profile picture of the author 7dayfitness
      Thanks. Np ican certainly get you ripped!!! kyle huh? how can I find him? I would like a mentor who is already pretty successful online, close to the millions.
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      • Profile picture of the author sethczerepak
        Originally Posted by 7dayfitness View Post

        Thanks. Np ican certainly get you ripped!!! kyle huh? how can I find him? I would like a mentor who is already pretty successful online, close to the millions.
        If they're making that much, how much are you willing to pay them for their time? It'd have to be in the thousands just to make it worthwhile. I'd suggest hiring a good copywriter instead, or really working on the craft yourself. There are plenty of free training videos out there if you know where to look...
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  • Profile picture of the author angiecolee
    Originally Posted by 7day View Post


    Wes- GET FIT WITH PASSION
    Am I the only one who took this in the completely wrong context? Especially considering the site address?
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author max5ty
    Couple quick thoughts about your site.

    1. What's up with you holding the basketball? My first thought was it may be the idea behind your exercise program.

    2. I didn't get any clear USP. What is it that makes your program different? I don't know...I didn't get the point made clear to me. "Get Fit With Passion" is a weak tag line. What does it mean? I don't know.

    3. Did you shoot the videos with a smart phone? The quality and sound is terrible. Is this the quality of videos I'm going to get? Who came up the concept to shoot these in a bedroom in front of a set of bunk beds? You can't use a room at a local health club and have about 20 or 30 people there...with you doing a workout?

    4. This lifetime membership thing sounds cheesy...and when it sounds cheesy, I start to have doubts. If someone is 30 now...even when they're 70 they'll be a member? The average person knows 40 years from now too much will have changed to still care about your program. You need to set a time. Is it a 90 day program? 30 days? Don't know but I'd advise a time.

    5. The page where you're asking for my credit card info is too crowded. When someone gets to your buy page they should already be sold. You've got way too much other stuff to distract them. I also didn't see anything that made me feel giving you my credit card info was secure.

    6. You've got all these "As Seen On" logos on your site. Why don't you grab some of those clips and show them? It would add to your proof.

    Just some quick thoughts. Seems you've got a pretty good concept...it's just not clear what your concept is.

    Have a nice day.
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  • Profile picture of the author misterme
    The first thing I see is the price. Nice and big. $47.

    Do I see what's in it for me, nice and big? Nope.
    Any reason to go further? Nope.
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  • Profile picture of the author nawshale
    hi wes. your site is good. you dont need a sales page. all you have to do since you have your squeeze page now is to build your list as fast as you could.

    good luck wes!
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    • Profile picture of the author 7dayfitness
      HiNawsale where can I go to get a good squeeze page
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      • Profile picture of the author Mark Andrews
        Banned
        Originally Posted by 7dayfitness View Post

        where can I go to get a good squeeze page
        Squeeze Page Code - Here's Your Push-Button Easy Money Secret!

        Download Page Breeze Free HTML Editor, Visual Web Page Editor: PageBreeze Freeware and create your squeeze page using this basic framework code...

        <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
        <html xmlns="http://www.w3.org/1999/xhtml">
        <head>
        <title>PUT YOUR PAGE TITLE HERE</title>
        <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" />
        <meta name="description" content="PUT YOUR DESCRIPTION HERE." />
        <meta name="keywords" content="PUT YOUR COMMA-SEPARATED KEYWORDS HERE" />
        </head>
        <body style="color: #000000; background-color: #ffffff"><br />
        <table style="border-style: dashed; border-color: red; width: 800px; text-align: left; margin-left: auto; margin-right: auto" border="6" cellpadding="0" cellspacing="2">
        <tbody>
        <tr>
        <td style="width: 600px; vertical-align: top; height: 279px; background-color: #ffffff">
        <div align="center">
        <p align="center"><strong><big><font face="Georgia, Times New Roman, Times, serif" size="+3"><big><font style="font-family: Verdana" color="#cc0000"><span style="font-family: Impact">PUT YOUR EYE-CATCHING HEADLINE
        HERE</span></font></big></font></big><font face="Georgia, Times New Roman, Times, serif" size="6"><font style="font-family: Verdana" color="#cc0000"><br />
        </font><font style="font-family: Verdana" face="Georgia, Times New Roman, Times, serif" size="4"><span style="background-color: #ffff00">PUT YOUR
        JAW-DROPPING SUB-HEADLINE HERE</span></font><br />
        </font></strong></p>
        <hr style="width: 100%; height: 2px" /></div>
        <table style="text-align: left; margin-left: auto; margin-right: auto" border="0" cellpadding="2" cellspacing="20">
        <tbody>
        <tr>
        <td style="font-family: Verdana"><font face="Georgia, Times New Roman, Times, serif" size="6"><font size="4"> <big><span style="font-style: italic; font-family: Verdana; font-weight: bold"></span></big></font></font><font face="Georgia, Times New Roman, Times, serif" size="6"><font size="4"><big><span style="font-style: italic; font-family: Verdana; font-weight: bold">PUT
        SOMETHING CATCHY HERE TO KEEP THEM READING</span><font style="font-style: italic; font-family: Verdana; font-weight: bold" size="5"><big>...</big></font></big></font></font><strong><font face="Georgia, Times New Roman, Times, serif" size="6"><font size="4">&nbsp;&nbsp;<br />
        <br /></font></font></strong>
        <ul>
        <li>BULLET POINT #1 <small><small>(<span style="font-weight: bold; text-decoration: underline">BENEFITS</span>,
        NOT FEATURES)</small></small><br />
        </li>
        <li>BULLET POINT #2</li>
        <li>BULLET POINT #3</li>
        <li>BULLET POINT #4</li>
        <li>BULLET POINT #5</li></ul><br />
        <div style="text-align: center"><big style="font-weight: bold; color: red">REMINDER GOES HERE
        THAT THE REPORT IS FREE AND THEY WILL GET INSTANT ACCESS BY FILLING OUT
        AND SUBMITTING THE FORM TO THE RIGHT</big><br />
        </div>
        <ul></ul><br />
        Best Regards,<br />
        YOUR NAME<br />
        <ul></ul></td>
        <td>
        <div style="text-align: center">
        <div style="text-align: center"><img style="width: 273px; height: 114px" alt="" src="http://www.warriorforum.com/images/sample1.jpg" /><br />
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        <table style="border-style: dashed" align="center" width="40%" bgcolor="#ffffcc" border="3" bordercolor="#000000" cellpadding="20" cellspacing="0">
        <tbody>
        <tr>
        <td>PLACE AUTORESPONDER CODE (JavaScript or
        HTML) HERE</td></tr></tbody></table></td></tr></tbody></table>
        <div align="center"></div>
        <p style="text-align: center"><font style="font-family: Tahoma; font-weight: bold" face="Georgia, Times New Roman, Times, serif"><font color="#cc0000"><font size="2"><font color="#000000" size="3">Your email address is 100%
        safe with me. I hate spam <br />
        and will guard your email privacy with the utmost care.&nbsp;</font></font></font></font><br />
        </p>
        <p align="center"> <small><span style="font-family: Tahoma"><a href="#" target="_blank">Privacy
        Policy</a> &nbsp;| &nbsp;<a href="#">Contact</a></span></small><br />
        <br /></p></td></tr></tbody></table>
        <p align="center"><font style="font-family: Tahoma" face="Georgia, Times New Roman, Times, serif">Copyright ©
        YOUR DOMAIN - All Rights Reserved.</font><font face="Georgia, Times New Roman, Times, serif"><br />
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        Smoking hot,


        Mark Andrews
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  • Profile picture of the author 7dayfitness
    Thank you all! You rock!

    Wes
    GET FIT WITH PASSION
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  • I won't critique the copy directly as my attention span is getting weak but I'll tell you what you can do on the buy page.

    You are offering a seven day trial and you require a credit card in order to benefit from it. Most people who offer a trial also offer a 14 or 31 days trial. Seven days seems too little and most folks would not sign-up in order not to get charged.

    If your product is good enough to keep them on board, consider expanding the period to 31 days.

    Razvan
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  • Profile picture of the author Ross Bowring
    I agree with Raydal... lots of stuff going on for a reader to take in.

    Needs to be simplified.

    Plus, no before and afters of people who've used the program?

    --- Ross
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  • Profile picture of the author verial
    Having a sales page is ALWAYS better than not having a sales page.

    But, that doesn't mean you have to put the sales page in the center of your site (figuratively, of course).

    However, having a sales page does something that not having a sales page doesn't:

    -Long copy gets those prospects who aren't sure whether they want to purchase.

    Short copy does not.

    Long copy is the best of both worlds: People who already know that they want your service will skip the long sales copy and go ahead and purchase; people who don't know what they want will be exposed to many reasons that may convince them to buy your product.

    Even if you are not a copywriter or cannot afford a copywriter, you should do your best to write your own long-form sales copy.
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