Yeah, but can you dance to it?
When you write a great sales letter, how much are you consciously developing the rhythms and patterns in your letter to create a subconscious "beat" in your writing?
I know there's the tried and true formulas and required elements to every letter, but what I'm talking about is your personal writing style. What do you do to create a pulse throughout your copy?
Things like variety in sentence length, use of em dashes and alliteration - used correctly they all can create patterns that can better engage your prospects and keep them caught up in the "current" of your sales letters or emails...Of course overuse and incorrect use can really bust things up pretty badly as well.
Are you conscious of the "beat" of your writing as you're writing? Or is it something you revise and "quantize" in the editing stages?
And how much can writing to music affect the rhythms and patterns in your copy? I'd be interested to see the results of a sales page written to Judas Priest playing in the background, versus Pachebel's Canon or Willie Nelson.
Jeremey
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JRVogt -
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JRVogt -
Thanks
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