A Mindset Trick that CAN Explode Your Conversions by 100%

I know it's quite early, and I may have misunderstood your post...

...but if I'm reading it correctly...

I never said you would always have 100% conversion. If you read my post again, I think you will notice I said you should give it your 100% and aim for 100%.

I don't know how or why you would program your mind to shoot for a smaller percentage.

What process would you go through to aim for a 30% conversion instead of a 20%...

My point was, and is...if you will do better aiming for the 20% as the OP says...imagine what would happen if you shot for 100%.

Fair enough Ewen.

But let me ask you a question:

Are you someone who makes decisions based on proof... or how something feels?

Judging by your response alone, you definitely sound more cerebral to me.

Which is fine.

Personally speaking...

I make decisions based on how something feels to me.

Over-thinking just dirties the water of my intuition.

Here's the thing:

I'm used to your type of response.

I recently gave a talk to a sales team in LA who all work for a solar company.

Their job is to follow up on warm prospects (i.e. people who have submitted an opt-in form.)

This call center meets a lot of objections when they reach out to prospects.

The majority of people they get a hold of usually just say they're not interested anymore and don't let the salesperson make the pitch.

After interviewing all 10 salespeople (and reviewing their stats,) I found they were all very proficient in closing sales (when they did get the chance to dig in,) but they're getting burnt out pretty fast.

I brought up the concept of "inverse paranoia."

In other words...

Every supposed negative interaction they encountered was actually the prospect giving them an opportunity to grow (i.e. everyone is just trying to HELP them become a better salesperson.)

When this concept is applied, it diminishes the feeling of taking things personally (drastically reducing burn out.)

Some people scoffed.

Some got it.

The thing with mindset "tricks" is...

They require your unrelenting faith to work (just like religion.)

Because "mindset" is ultimately just a shift of perspective (or how you subjectively view the world.)

And everyone has different limiting beliefs and judgments to overcome BEFORE they're comfortable in accepting that what they think and how they feel actually makes a difference in their physical results.

When Tony Robbins (or any other self-help guru) gives a seminar, the majority of what he says is based upon things he has either read (books, studies) or personally experienced.

Sure...

He'll quantify his claims with brain science or point to other people who have successfully applied his principles (social proof.)

However...

Every single person in that crowd will get different results.

Most won't make any real changes in their lives at all.

My point is...

Nobody can directly point to any particular circumstance and say, "See, this is proof that my mindset is working."

You're just watching The Observer Effect in full demonstration.

I will agree that if I had just used "can" or "may," rather than "will," this whole conversation would most likely never have taken place.

Mark

P.S. A lot of people still make decisions based on how you "make" them feel. And that's what copywriting IS all about - triggering AND generating specific emotions. Here's another mindset ideal: If you're focused on social proof, your audience will be too. However, if you're not, and you HIT their emotions spot on, who's to say you still won't generate absolutely wild conversions?

P.P.S. Our objections often prevent us from having new and positive experiences. Ewen says my lack of proof essentially prevents him from taking me sincerely. However, what if he just tried to utilize the concept and evaluated his own results? My point? We are individually the scientists in our own lives. When you're in the laboratory (you know, writing copy,) why not try different mindset techniques and see what personally resonates and works, for you? Just a thought.