we both know that doing copywriting is that easy and not for everyone, that's why most freelancers charge a lot for this kind of service, personally I was oblige to do it yourself copywriting because I didn't have $$$$ to outsource, and 2nd thing is Im promoting launching products thats allow me to see many types of sale letter especially video sale letter which is the most used right now, but what is you have time to make your own sale letter without spending a dime, as you see the first thing you must have is the time, because copywriting is not writing an article or post in your blog,!
why you should learn DTY?
simply, because you cant outsource anytime you need it, for example, if you want to build a mailing list with buyer members, all you should do, is to make a video sale letter under 5min [max] explaining why your offer is the best and call to action.
Anyway if you want to try it yourself, you will be glade to do it because you will see the other side of marketing and if you own the knowledge and experience in this business you can get rich or sell any service as you want*
the most important rule for super copywriting is, [marketing is about psychology not science or technology], the more you know about psychology the more you do it better.
2nd rule which is my golden rule, you must to understand the power of EMOTION BRAIN, because selling product to anyone is based how you are good playing at his own emotion brain, like COCA-COLA or other big corporations are doing, Coca cola is the most popular drink in the world and one of top 10 cop in history, but if you take just one coca-cola and ask yourself why you are drinking it logically you will figure out that you don't have no reason!
in reality this drink is not healthy especially for your own liver!! ! but at the end you drink it over and over again, simply because the secret of cocacocal cop is not only the product as they are saying but they spend a lot of money and research on how to profit from people's emotion brains.
I know I need more time to explain to you how it work, but just to give you an overview and you can start research yourself and share if you would like right here.
3rd rule: be a stupid customer!
to sell to anyone in any niche you must get out yourself in be in the other side just in your potential customer's mind, be impacted and try to feel and live as he is doing, watch the same advertising on TV and write down what are the most words used in their advertising companies videos, if you are in other business which is great like Internet Marketing niche, go to clickbank and check out sale pages download their sale videos and watch them.
My best example is Michale Jones, if you are in Online business for while you might hear about this name, it's knowing as ghost marketer but I love him..
He knows his target market and audience really well, his message through videos are always shocking and has a huge impact!
for example in his product "the affiliate code" he said in headline through the video: "I'm about to reveal the top secret FREE marketing system that makes me $65k a month selling other people products + not only it's free but it's simple to get"
think if you are totally newbie and want to start making money as an affiliate, i guarantee you if you see this video, you will pay the product unconsciously..hhhh!
Last rule: have fun doing copywriting
it's a hard job so i suggest you to take a break before start writing, get focus and try to plan you work.
long sale letter doesn't work anymore, don't focus on telling story only, give them benefits, more than one call to action, always use YOU, and don't write the whole sale letter one time, take your time and make it great and pro..
*PS: in this case if you have the right traffic and strategy.
thank you for reading I know I have to explain more but I don't have time now I'll do there or in my blog blog, a simple comment will encourage me to write more just for you