WE are Still Being Ignored, Is it the Message or the Messenger?

11 replies
We are cold calling what we feel is our warm market. We make the pitch on the phone, then we say we are going to send a follow up e mail, then NOTHING

Is it our copy, our message, what is stopping people from responding, getting back to us? We offer a free copy of our software, a free sample of our Branding, two opportunities to ask questions, not a nibble.

Is there something wrong with our pitch? I am not the best copy writer out there, but I hope I am not the worst.

This is our copy, what do you think?

POP is no ordinary software marketing and sales platform.

We provide the following:
  1. The perfect Branded closing, housewarming gift, it keeps arriving week after week
  2. Branded “drop by“ stay in touch offerings, that adds to your continuity of purpose
  3. Maintenance reminders, Birthdays, Sale, purchase Anniversaries, updates on new offerings, market trends
  4. List building, farming and prospecting tools
  5. Web site opt-in email capture mechanisms
  6. Weekly Branded client requested communications
  7. New monthly Branded offerings
  8. Weekly opt-in communications and personal Branding Capabilities


FOR PENNIES A MONTH


Welcome


This is an exciting time for us here at the Power Partnership Program, POP

It’s launch time.
We’ve created a highly cost effective
        • List Building
        • Farming and prospecting tool
Which can seamlessly be your perfect

Closing And Housewarming Gift

Simultaneously our software platform also provides

Weekly opt-in communications and personal Branding Capabilities

FOR PENNIES A MONTH


I am particularly excited about working with Realtors and Brokers in the Real Estate Industry.

Of all of the different industries and business categories, I picked YOUR industry to launch POP into first.

Why? Simple, it was a “no-brainer”; it’s the perfect fit!

POP’s software platform package, with its weekly ongoing support, communication and Branding capabilities fits in perfectly with the tradition of Realtors thanking their clients after a successful transaction, and then wanting to stay in contact with those clients to build long term business relationships.

For your complimentary copy of POP, please click here.

POP was developed and built as a hybrid software program, having the ability to thank people for their patronage and then seamlessly offering that same person multiple reasons to stay in contact with YOU, almost indefinitely. Instead of you being the person who wants to stay in contact with a client, it’s the client that will choose to stay in contact with you, a nice change.

POP empowers and enriches people’s lives, this quality makes POP the perfect vehicle to not only thank people for their patronage of your services, but provides that same person with multiple ongoing permission based options to stay in contact with YOU.

POP has the unique hybrid ability to accomplish both of these goals and is an excellent addition to what you may be offering for closing, house warming gifts, as well as offering a unique, innovative way to stay in touch with clients after the close or sale.

Building your brand can be an expensive proposition and one that is difficult to gauge whether dollars going in, can be translated to successful transactions coming out. POP offers the progressive minded Realtor and Broker unparalleled options to build and grow your personal Brand, for pennies a month.

For a free example of our Branding capabilities, featuring your information, click here.

POP and all of our related weekly support tools, opt in web site based marketing and promotional campaigns, can be Branded with your image, contact info, corporate and personal messages. Your personal Branding can be changed on a monthly rotation.

I personally look forward to working with you. During our immediate Launch phase, I will be visiting local Realtors and Brokers in the area outlined below. I hope I can personally meet with you and show you how POP can become an indispensable tool in helping you build and grow your business.

Personal Regards,

Bryan Beckstead
Developer of the Power Partnership Program, POP
Hopeville, Ontario

For a personal one on one meeting to discuss POP
Call me directly, at xxx-xxx-xxxx, or email me.

“Even if you are on the right track, you will get run over if you just sit there.”

For more details about how POP can make a difference in your business, click here

The red flag represents my office.
#message #messenger
  • Profile picture of the author Alex Cohen
    Bryan,

    The headline is terrible. It means absolutely nothing to a prospect.

    You can be sure, most people aren't reading past it.

    Ask yourself, what does the product do for my customers. Put that in your headline.

    Also, your sales letter doesn't follow a persuasive flow.

    And there are other serious problems as well.

    Alex
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  • Profile picture of the author Andrew Gould
    Originally Posted by BBryanB View Post

    This is our copy, what do you think?
    It's no good.

    It's all about POP, but your prospect doesn't care in the slightest about POP.

    Your message needs to be all about your prospect and how you can help them.

    Remember, you're not selling a product or service - you're selling a solution.
    Signature

    Andrew Gould

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  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by BBryanB View Post


    POP is no ordinary software marketing and sales platform.

    We provide the following:
    1. The perfect Branded closing, housewarming gift, it keeps arriving week after week
    You lost my interest 3 lines in.

    First the main headline...

    I have (your potential customers will have) no idea what POP is.

    Using the word 'no' in your main headline instantly sends out the wrong emotional signal. This main headline is not your number 1 benefit.

    Point...

    1. The perfect Branded closing, housewarming gift, it keeps arriving week after week *

    Who cares? Instantly from the point of the main headline - I have no idea, not the foggiest clue what's in it for me, then this *.

    Doesn't make any sense whatsoever and at this point you've lost my attention completely.

    I click out because I've got more important things to do with my time than to try and decipher your sales message.

    The rest of your sales copy I didn't even look at because you haven't, right from the outset, piqued my interest at all.

    I'm busy and I've got more important things to do - is the way your potential customer is thinking.

    You need to be a lot clearer about the single overriding benefit from the start.

    I'm not surprised your results are nil.

    Smoking hot,


    Mark Andrews
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  • Bryan, I still wasn't sure what exactly the product did even after I read the headline and first set of features. To start I would put the biggest benefit in the headline and rework the bullets.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Shazadi
    Originally Posted by BBryanB View Post

    Is it our copy, our message, what is stopping people from responding, getting back to us?
    It's definitely the copy!

    As others have said, your headline and intro are very vague. You should be making people feel they really need your product. You mention you're offering a free copy of your software, but what's useful about it?

    From what I can understand, it sounds like something along the lines of:

    "The easiest way to keep your business on top of customers' minds--send thoughtful gifts and reminders using POP!"

    Would be more direct... though you should still incorporate more specifics to nail it down. Does it send people physical gifts? Thank you emails? Marketing messages? Sales notices? How often? When would a client use it and for how long? Do you have any numbers regarding improved retention or profits?

    Lots of unanswered questions.
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  • Profile picture of the author sethczerepak
    Look at the first line of your headline for this thread, that's the problem:

    "WE"

    We this, we that...wee wee marketing. The customer doesn't care. What's the conversation going on in their mind already? What hope does that conversation represent, what fear is standing in the way of what they hope for?

    Find this out, lead by entering that conversation, alleviate their fear and elevate their hopes. It's all about them and what they want, that's what you need to lead with.
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  • Profile picture of the author JRVogt
    The copy isn't connecting. You're focusing too much on hawking the product instead of engaging the audience where there wants and needs are most prominent. It communicates "Warning! Advertisement! We Want You to Spend Money on Us!" rather than convincing them that this is the powerful solution they've already been looking for.

    If you'd like to talk about more detailed ways to improve your copy, contact me. My skype and other details are in my profile.
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  • Profile picture of the author kaaregarnes
    Awful copy. Nobody cares about software. Tell me what problem it solves, tell me how it makes my life easier.

    And why a numbered list with things that doesn't need to be numbered?
    Signature

    Music and beer afficinado with a keen interest in UX and copywriting,
    Workwise inkasso and inkasso i utlandet

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    • Profile picture of the author BBryanB
      I had to leave the office, unfortunately. Many thanks to the people who made comments.

      You are all on the money. I needed this wake up call.

      Will be re working the copy, immediately.

      Thanks again for your time and input.

      Regards
      Bryan
      Signature

      We are launching our opportunity now. Based in Vanada, looking to exspand through Affiliates, https://localmarkethubs.com/affiliates/

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  • Profile picture of the author mantor
    Does anyone interested actual visit the site and download the software, Do you figure out what the POP all about?

    click below and go to the site
    Welcome | Beneficial Changes
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