Before You Write Copy for the Williams-Sonoma No Spill Gravy Separator, Read This

15 replies
Hit the back button on this and you'll be denying yourself a LYAO moment on everybody's favorite subject.

Before You Write Copy for the Williams-Sonoma No Spill Gravy Separator, You Must Become the Williams-Sonoma No Spill Gravy Separator.

- Rick Duris

PS: I cracked up reading the '"Made in China"—That was all me.' comment.
#copy #gravy #separator #spill #williams #williamssonoma #write
  • Profile picture of the author Mark Andrews
    Banned
    Love it! Brilliant!

    Thanks Rick for digging this up.

    You sure got me chuckling away.

    Classic!

    Smoking hot,


    Mark Andrews
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  • I've got tears in my eyes that was so funny. "But when I got there, the whole thing clicked. It almost glowed like molten gold before my very eyes."
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Ltemodel
      This is absolutely priceless.

      Talk about digging into your product.
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  • Profile picture of the author JRVogt
    Priceless! If you'll excuse me, I'm going to go dim the lights for my next project...
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  • Profile picture of the author angiecolee
    Perhaps even love itself.
    I will never look at a gravy separator the same.

    Thanks Rick, that was friggin' hilarious!
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author Rezbi
    I read that a few weeks ago. Then it was supposedly written by a Chinese woman.

    Wish I could remember the link.

    It is funny, though.

    And it seemed funnier when I pictured a woman with a Chinese accent saying those words.
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  • If you are like me and had no idea what the hell the product is--here you go:

    No Spill Gravy Separators | Williams-Sonoma
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Mark Pescetti
    Rick, Rick, Rick...

    How the bloody hell do you find these gems?

    Made my day.
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  • Profile picture of the author lloydmc
    Priceless and worth the read, I might even go back to see if I missed a few golden nuggets the first time around. Now It is time for me to enter my "copywriting after dark" phase of the day.
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  • Profile picture of the author lloydmc
    I feel like all the copywriting I have ever did just got a rude spanking from this letter.
    It is just too hilarious and it sics its teeth deeep into the bone.
    Too, too much
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  • Okay, just finished wiping the tears away.

    Genius! Thanks for the share - had me in stitches more than a few times!



    Ben.
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  • great vacation read for me. Thanks rick.
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  • Profile picture of the author The Copy Nazi
    Banned
    Thanks Ranger Rick. I'm swiping this and re-deploying.
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  • Profile picture of the author yukon
    Banned
    I don't understand the whole "Made in China" comment, isn't that the equivalent to saying "This product is low quality, how many would you like to buy"?
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    Hi
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  • Profile picture of the author nawshale
    Hey rick!

    you have a brilliant mind.

    Thanks for sharing and digging this topic.
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