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Before You Write Copy for the Williams-Sonoma No Spill Gravy Separator, Read This

by RickDuris
15 replies
Hit the back button on this and you'll be denying yourself a LYAO moment on everybody's favorite subject.

Before You Write Copy for the Williams-Sonoma No Spill Gravy Separator, You Must Become the Williams-Sonoma No Spill Gravy Separator.

- Rick Duris

PS: I cracked up reading the '"Made in China"—That was all me.' comment.
#copy #gravy #separator #spill #williams #williamssonoma #write
  • Profile picture of the author Mark Andrews
    Banned
    Love it! Brilliant!

    Thanks Rick for digging this up.

    You sure got me chuckling away.

    Classic!

    Smoking hot,


    Mark Andrews
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  • Profile picture of the author KingOfContentMarketing
    I've got tears in my eyes that was so funny. "But when I got there, the whole thing clicked. It almost glowed like molten gold before my very eyes."
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author Ltemodel
      This is absolutely priceless.

      Talk about digging into your product.
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  • Profile picture of the author JRVogt
    Priceless! If you'll excuse me, I'm going to go dim the lights for my next project...
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    Write Strong - Whipping words into shape for elite performance!
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  • Profile picture of the author angiecolee
    Perhaps even love itself.
    I will never look at a gravy separator the same.

    Thanks Rick, that was friggin' hilarious!
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author Rezbi
    I read that a few weeks ago. Then it was supposedly written by a Chinese woman.

    Wish I could remember the link.

    It is funny, though.

    And it seemed funnier when I pictured a woman with a Chinese accent saying those words.
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  • Profile picture of the author KingOfContentMarketing
    If you are like me and had no idea what the hell the product is--here you go:

    No Spill Gravy Separators | Williams-Sonoma
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Mark Pescetti
    Rick, Rick, Rick...

    How the bloody hell do you find these gems?

    Made my day.
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    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

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  • Profile picture of the author lloydmc
    Priceless and worth the read, I might even go back to see if I missed a few golden nuggets the first time around. Now It is time for me to enter my "copywriting after dark" phase of the day.
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  • Profile picture of the author lloydmc
    I feel like all the copywriting I have ever did just got a rude spanking from this letter.
    It is just too hilarious and it sics its teeth deeep into the bone.
    Too, too much
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  • Profile picture of the author CharismaticMannequin
    Okay, just finished wiping the tears away.

    Genius! Thanks for the share - had me in stitches more than a few times!



    Ben.
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  • Profile picture of the author MontelloMarketing
    great vacation read for me. Thanks rick.
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  • Profile picture of the author The Copy Nazi
    Banned
    Thanks Ranger Rick. I'm swiping this and re-deploying.
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  • Profile picture of the author yukon
    Banned
    I don't understand the whole "Made in China" comment, isn't that the equivalent to saying "This product is low quality, how many would you like to buy"?
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  • Profile picture of the author nawshale
    Hey rick!

    you have a brilliant mind.

    Thanks for sharing and digging this topic.
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