What About Me? - The Engineering of Consent

by Mark Andrews Banned
3 replies
Lots of fascinating insights into the collective
consciousness which we as copywriters daily
tap into...

https://www.youtube.com/watch?v=wA26XwqKA8Q
#consent #engineering
  • Profile picture of the author Marvin Johnston
    There was a thread a while ago about another word or words for copywriter.

    The title "The Engineering of Consent" is the best description I've read yet!

    Marvin

    PS - I'm an engineer .
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    • Profile picture of the author Mark Andrews
      Banned
      Business growth expert (an idea from Marcia Yudkin posted recently) I thought was better.

      Did you watch the video Marvin?

      Good eh?

      Did you enjoy it?

      If so, what was the message you came away with from watching the film?

      Smoking hot,


      Mark Andrews
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  • Profile picture of the author Marvin Johnston
    Well, engineering consent is what copywriters do. So that, coupled with my background, resonated with me very well!

    I only watched the first 30 minutes or so. There were some really good insights there which was what kept me watching that long. I have and had too many things to get done to watch any longer ... shouldn't have watched that long .

    BTW, had a discussion about the importance of copywriting recently. He was trying to get more people involved in the organization. He kept saying that everything they published didn't need to be copyrighted .

    Thanks!

    Marvin
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