Conversational copywriting
Conversational copywriting is simply the conversation going on inside the prospects mind.
Say for example you have an information product about helping people to overcome their fears.
Now a lot of people have fear of one kind or another to one extent or another.
For your niche, for your information product in question, you need to delve directly into your target market emotions.
Ask yourself, the individuals who could most benefit from your information - how are they feeling emotionally right now?
In other words, what is the conversation going on inside their head?
You'll find this out by carrying out lots of research into your niche of choice.
Visit forums, find out whatever you can which makes these people tick.
Get inside their mind. Feel how they feel. Try putting yourself, your mind directly into their shoes. Visualize and experience their fear directly for yourself.
Now, what is the conversation going on inside your mind in their shoes?
How do you feel?
Do you feel paralyzed by this fear?
Do you feel upset, sad, all alone?
Now you're really getting to grips with the conversation going on inside your prospects mind.
Rather than just making your copy up as you go along, using empathy to really understand your prospects emotions, your sales copy will become a lot stronger since you are now feeling exactly what they feel when faced with certain situations.
So how would you talk to yourself in this scenario?
How would you want the information presented to you if this was genuinely how you feel?
How would you feel on reading your own sales copy back to yourself now you've placed yourself directly into the shoes of your target market?
From their viewpoint (your target audience), how would you respond to each copy element you write out?
Would you feel attracted to the words you write or...
Would you feel repelled by the words you're using?
What are your chosen words doing to you when you place yourself into the shoes of the person you're writing to?
Understanding the exact conversation going on inside your prospects mind should help you to write much more compelling (and believable) sales copy.
Do this and you might just see your conversion rate rise exponentially.
Please feel free to discuss.
Smoking hot,
Mark Andrews
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Cheers,
Winston
The Beginner's Doctor