Is there any type of process copywriters use for naming a business?

Thanks Mark. Its for the black mold that grows in peoples homes after they get damp or wet.

Someone else asked about what makes us unique. And although I would like to explain it in 1 sentence, its really hard if you don't know anything about the mold industry.

There is a HUGE conflict of interest with mold, when you have a company that both tests and remediates mold from peoples homes. Many companies are screwing with samples before they send them to the lab, to exagerate the results... so they can sell a bs job and make money. Other less intelligent companies, don't even understand how to remediate mold in the first place. They get their certification, and all learning stops there (any monkey can get their mold certification tbpo).

They often do this by spraying samples with water, and putting them in a tiny black bag after they take them from a persons home. Which is fraud afaic, but for some reason noones cracking down on it.

Because of this, its generally best to have 2 seperate companies. One that does the testing, and a different one for the removal.

Our company is able to do both, while removing that conflict of interest 100%. We are able to do testing right at the persons home, and we are also able to do it for free, which is unheard of in the mold industry.

The reason we're able to do this, is because I know a lot about chemistry/biology.. as Mark might know =].

We do NOT use those "at home testing kits" because they are extremely inaccurate, and a total sham if you ask me. Although many people buy them from Home Depot, and have no idea how inaccurate they are.

We essentially do a "lab test" at the persons home for free. If we detect a certain level of spores, we recommend removal. And the person watches the entire test, so they know we're not replacing original samples with moldy samples or anything.

This allows for quicker testing/removal, more accurate results, and no conflict of interest. The first mold business I started working for (they do waterproofing too) still wants me to teach them how I'm doing the tests. And I told them its not happening. They seem to be paranoid, because testing this way has helped their marketing a lot (which I also do) and when I leave, they will have to go back to their old way of testing, which creates a major conflict of interest. They refuse to use the cheap/disposable home tests (they're smart enough for that), which leaves them charging for lab fees. And although I know they don't tamper with results, it still creates a major conflict of interest and hurts sales.

They've already seen me do the tests right in front of their face, and still have no idea how they're done. I used a calibrated lab sample to prove that these new/free/home tests are better than the $10 disposable home tests. The problem is, there is nothing proprietary about the testing. I'm doing it the same way the labs do them, but at peoples homes. I basically copied their entire process. And I sterilize the chamber everytime I go to a new home. If this mold company really wanted to learn, its not hard. But for some reason they'd rather bitch like I owe it to them... which I do not. They never taught me anything, I taught myself this skill, which to me, is sad. Thats when I realized "if I can do this better than they can... why am I even working for them?"

This industry as a whole is still pretty outdated afaic.
But as far as what will make this business unique, its definitely that. You can find other businesses that do testing on site like we do, but they use cheap unreliable tests, they have no idea how the tests even work, and the minute a customer researchs online, they see that the tests have no credibility. Another interesting feature is these companies who use the disposable tests, are charging $400 for a test that cost $10 to buy, and not even an hour to do. Then if they fail the test, they sell them a $3,000-$6,000 service. Lab tests cost about $80, and they charge about the same, $400 for a "certified" company to mail out samples lol. When the companies really aren't doing crap. There is very little consistency in the entire industry. Very little respect for following scientific standards OVER industry standards.

And this just covers the testing, the remediation is so much worse. Some people use anabec, others using valprene, some use natural moldicides, some using CO2, some use lasers... its unbelievable. It doesn't matter one bit what you use to kill mold, what matters is what is CAUSING the mold to grow. But most companies focus on why x chemical is so unique. And don't get me wrong, different chemicals have different advantages/disadvantages, but very seldom do I see these companies trying to address the source of the problem. If a person has a crack in their foundation, and you treat all the mold with chemicals, you're NOT fixing the moisture problem. You're fixing a symptom of the moisture problem. The mold won't grow back on the treated areas, but then it just spreads to a new area of the home. Its so sad how some of these companies work.

Sorry for the long post lol. But now maybe you can see why this is so hard for me. I really want to set a new standard in the mold industry as far as testing/remediation goes, so picking the right name is really important for me.

Thanks - Red