The Gap
To get high performance from your ads and from your ad writing career,
there is one concept which is a BIG lever.
The one word is gap.
First of all lets talk about this in relation to client work.
If you spot a big gap in the market your client is in,
and only work for clients which have this prime set up,
then your odds of building a reputation of big winners grows
massively.
And when it comes to writing your ad in this prime situation,
you've got the big idea to run through the whole ad.
Beats the hell out of putting lipstick on a pig!
All crowded markets have to have a new something
on offer.
Or you'll die a few yards out the gate.
Keep this one word, GAP, in front of your mind
for your client and your success.
Best,
Ewen
there is one concept which is a BIG lever.
The one word is gap.
First of all lets talk about this in relation to client work.
If you spot a big gap in the market your client is in,
and only work for clients which have this prime set up,
then your odds of building a reputation of big winners grows
massively.
And when it comes to writing your ad in this prime situation,
you've got the big idea to run through the whole ad.
Beats the hell out of putting lipstick on a pig!
All crowded markets have to have a new something
on offer.
Or you'll die a few yards out the gate.
Keep this one word, GAP, in front of your mind
for your client and your success.
Best,
Ewen