How do you break into these niches?

I think you're on the right track with getting involved with your target community, but you'd probably do better face to face or at least through mail/email marketing and cold calling. Also, the pro orgs are more likely to hire you than individual enthusiasts - try to get into some professional conferences to network with people that could hire you later. That said, I know next to nothing about those niches aside from my own personal bias, so this is speculative.

My specialties are accidental - I just happened to know a lot of people in those fields and did work for them, got referred out, etc, and suddenly I was a real estate/construction and event planning writer in my local area. I actively seek out new real estate and event planning connections now, as well as keeping my eye out for subjects I'm passionate about. Those turn into natural specialties and I find it's fairly easy to sell someone on my ability to help when I can talk about the topic with passion and enthusiasm.

Thanks Angie,

I'm currently expanding my network on LinkedIn, joining other forums, and generally expanding my reach. We'll see how that turns out - I'm going to start up the engine of my blog soon, and start to get some organic search traffic coming in.

Pretty excited for the results!


Anyways, hope you're having a great holiday!


Ben.

Ben,

Good that you've chosen 3 easy and untapped niches to break into (lol).

Just write to them - with a top notch sales letter brimming with persuasion techniques.

Telling them how you'll dramatically improve their conversations and sales (and why you're able to achieve this).

Make your pitch so good they'll feel fortunes will be lost if they don't hire immediately if not sooner.

Before you send it, put yourself in your prospects shoes and ask yourself honestly, "Would I respond to this?" (make absolutely sure the answer is a resounding "Yes you would").

And if they don't.

Keep writing to them until they do.

There are so many potential clients (all wanting more revenue) it would be almost statistically impossible not to grab a few.


Steve

I think the best is to get deeper, e.g. if you want to have a blog (business) in the health market try to find your niche, e.g. break it down: what is your own unique point? e.g. you might love to travel but you are always on the road so working out is hard for you. there are others with the same problem. solve that and you have a unique point in a saturated market

...all you need are the names and addresses.

Many will say, send the letter and - "You must follow up with a phone call!"

I've never quite understood that - because if the letter was that good - they would have called you.

And who needs to spend all day trying to dismantle gates?


Steve

...the last thing on earth the clients need is a copywriter with a massive ego.

All they're bothered about is results.


Steve



P.S.

Although it’s very helpful, to be honest it’s vital to develop all the skills needed to be an ace copywriter.

The fatal mistake we can then make is to believe we're in the copywriting business.

We’re not.

As the late, great Mr. Halbert pointed out.

We’re in the “arithmetic business”

In other words it’s a numbers game.

Hey Ben,

Here's what I do when I'm considering entering a new
market.

First, I really spend a lot of time researching what's
currently out there and selling WELL in that particular
market.

This way, I know what is working.

Then, I try to think of ways to make
a better/faster/stronger/cheaper product.

In other words, something different.
Something better. Something that meets
the needs of the market.... needs that
aren't being met yet.

I guess you can call it market differentiation.

But I spend most of my time in the research
phase, making sure there's even a need.

You NEVER want to be the pioneer with the arrows
in your back. Better to take a winner and make it
even better.

You can almost never go wrong by addressing the
biggest needs/problems/pain points in a particular
market.

In fact, some of the best products simply just
solve problems.

So, first step is make sure there's an urgent
problem that needs to be solved in that
market.

Is the customer experiencing pain and urgency
or irrational passion?

You want a product that people are already
motivated to buy... they're actively seeking out
a solution.

If they're actively searching for a solution in that
niche, you have a product waiting to be made.

You want prospects proactively searching for
solutions.

That way, once you identify their problem
and mention your solution (product), you're
halfway there.

But you still have to have some kind of
proof in that market/niche... that you've
either achieved the solution yourself or
have helped people achieve a particular
solution.

For example, I sold weight loss products
for years, and I wrote the products after
I had lost a ton of weight.

So the proof was built right into the product.

These days, I'm a little more choosy when it
comes to creating products.

For me, it has to be a large enough market,
and the ones you mentioned are large and
evergreen. They almost always have room for
another big winner.

So, my potential product MUST solve a problem
that's in a big enough niche where people are
actively searching for solutions.

I only want to offer products that people
want and are currently looking for. So, I
stick with markets that are currently selling
well. Again, I don't want to be a pioneer.

I also like creating products that are not
one-time sales, like ebooks.

These days, I'm more apt to create
membership sites, newsletters, or other
products that have built-in passive income
or continuous revenue streams.

This way, it's not just a one time sale,
but rather... if you provide the goods, you have
long term repeat business potential.

Another reason I like newsletters is because
you can use them to sell other products in
that market.

For instance, I sell printed newsletters in
certain health markets, and with those
newsletters, I can also promote and sell
related items like vitamins and supplements.

So, you now have a continuous income stream
AND a way to refer other products.

That's my 2 cents about entering a market.

Im no seasoned copywriter however I do have a big role in the fitness niche. A qualified personal trainer. And I have been able to persuade other local personal trainers into a marketing/copywriting service (which I practically had to do nothing to get them)

Moral of the story is: I'm sure you have WAY more marketing or copywrite skills then me. You should have no problems landing deals in these niches that you like. Just make sure you contribute to the niche in some way rather than releasing fluff to make a buck.

All the best.