Why You Won't Sell More Stuff, No Matter How Many Critiques You Get Here

You come looking for magic and walk away with diddly-squat in results.

Why?

2 causes.

1 You are presenting your product/service first.
Commodities get presented first.
$9.99 a kilo for a leg of lamb. $1.50 a cabbage.

The solution is coming up.

2 You are Me Too.
You are not taking into account what other marketers are saying,
or have said before, about their products or services to your prospects.
When a person is in a strong buying mood, he or she will look at about 3 alternatives.
Alternatives are those that have wide differences.
If you are like another and are not the first name that comes to mind for
your features, then you are screwed. Once a name of product/service or company
is top of mind, then you need to travel down another road.

SOLUTION: Ask yourself this question.. "What problem does my product/service solve?".

Then ask yourself, "Is it truly the only one that solves this problem?

If you get a yes, then your next step is to write an ad that will tell the whole story and
have a call to action, then run it in a classified paper, or Adwords.

The problem we have nowadays with the internet, we have unlimited space for virtually free to write what we darn well like. This has caused sloppy sales messages.

Test small in classifieds and in Adwords by changing different appeals.

Once you have settled on the winning appeal through test data,
then you can write a longer ad which expands on the problems,
causes, implications, stack benefits and add a reason for acting now.

This pitch then can be expanded into different forms and media.

If you don't get a yes to the last question,
then it gets more complicated which a deeply experienced marketer
may be able to assist.

Sometimes the kindest recommendation is to kill the project and start again.

Power words and adjectives won't save the day,
and never will when there is a flawed product or service.

Best,
Ewen