Instead, I focus on growing my business.
A month ago, I held a copywriting content to find someone to write a piece for the exercise niche.
In the end, the winner wasn't available so I had to roll up my sleeves and do it myself.
I wanted to create an exercise / fitness product.
But there are a lot of them out there.
What I needed was a killer USP.
I wanted a USP that was going to absolutely crush the market.
In fact, I found the USP before I decided to create the product.
If you've traveled, you've probably seen ads for the four minute exercise machine.
It looks like the bicycle from hell.
You get all your exercise in for the day - in just 4 minutes.
The only problem is that they charge over $14,000 for the machine.
And if you return it, they keep around $1500.
That's not exactly an impulse buy.
But that USP was great. Do all the exercise you need in 4 minutes.
So I found me USP by accident.
I wanted to see if they were still selling that machine...
and instead of typing in Four Minute Exercise Machine - I typed in Four Minute Exercise.
But I discovered the work of Izumi Tabata who designed an exercise protocol that gets done in four minutes.
No gym memberships.
No monthly payments.
No personal trainers.
Hello product idea.
From start to finish of product idea inception to creation took about a month.
I won't bore you with the details.
The first webinar I did to my list closed at 24%.
Now I just mailed part of my list and I expect orders to come in for weeks and months.
Guys - stop trolling for clients.
Create your own products and get rich.
That's what I've been doing for years.
I went from a 7 Figure copywriter for others to a 7 figure copywriter for myself.
You can do it!
Happy New Year