Scarcity , percentage or bulk buy
I originally posted this in the online marketing section and they said i could get some professional advice here 
I am going to launch a new online business directory which is almost like a service where they can do other things like post jobs and events. Lets say i have a group of business's within one company i want to make a launch offer to.. This is my current thinking..
1- Offer a percentage off for any of the memberships to that group
2- Offer a percentage off for any of the memberships to that group with a max limit of people who can get it
3- Offer a percentage off with a deadline
4- Offer a percentage off with several deadlines, the first being a greater percentage off by a certain date, then work the percentage discount back for a couple more deadlines.
5- Offer something along the lines of this
-100-300 sign up = you pay $$$$$$
-300-600 sign up= you pay $$$$$
-600-1000 sign up= you pay $$$ + 10% advertising
-1000-1500 sign up = you pay $$ + 15% off advertising
-1500-3000 sign up =you pay $ + 100 free impressions + 15% off advertising + 30 days free
6- Recent thinking - > offer number 5, with a deadline
The site will have a pay as you go / free basic listing so they can always use it on a basic level and enables me to up sell if they are using it.
I understand scarcity is a great thing for selling, but i also think number 5/6 might work as long as a couple committed , then you might get the trickle effect going.. I am not to fussed if i dont make $$$ at the start, because 1500+ people creating content and driving traffic is better for the long run.. Even if they got a massive discount , its still money to grow the site.. The group would have around 2800 clients if that helps in anyway..
being a new site with less traffic than my competition it may be hard, but offering something like 5/6 seems like a good offer to help get them across the line.
This isn't my sites landing page, i was thinking of setting up a private page for this company / group as i will become a business affiliate with the organization.There is probably 5 organizations i will become a business affiliate with and i will do something similar for them all to try and get a large part of the market.
I am not to sure how to manage it, as i understand there is a small window to close the sale, but i cant really close a sale to someone because the end price will be determined by the amount of people who sign up and the deadline. (if using number 5or 6).. I was thinking of ringing them all to finalize the payment once the deadline is finished as apposed to sending a link to pay.
What do people think about these options, advice on what to offer.
appreciate the help
I am going to launch a new online business directory which is almost like a service where they can do other things like post jobs and events. Lets say i have a group of business's within one company i want to make a launch offer to.. This is my current thinking..
1- Offer a percentage off for any of the memberships to that group
2- Offer a percentage off for any of the memberships to that group with a max limit of people who can get it
3- Offer a percentage off with a deadline
4- Offer a percentage off with several deadlines, the first being a greater percentage off by a certain date, then work the percentage discount back for a couple more deadlines.
5- Offer something along the lines of this
-100-300 sign up = you pay $$$$$$
-300-600 sign up= you pay $$$$$
-600-1000 sign up= you pay $$$ + 10% advertising
-1000-1500 sign up = you pay $$ + 15% off advertising
-1500-3000 sign up =you pay $ + 100 free impressions + 15% off advertising + 30 days free
6- Recent thinking - > offer number 5, with a deadline
The site will have a pay as you go / free basic listing so they can always use it on a basic level and enables me to up sell if they are using it.
I understand scarcity is a great thing for selling, but i also think number 5/6 might work as long as a couple committed , then you might get the trickle effect going.. I am not to fussed if i dont make $$$ at the start, because 1500+ people creating content and driving traffic is better for the long run.. Even if they got a massive discount , its still money to grow the site.. The group would have around 2800 clients if that helps in anyway..
being a new site with less traffic than my competition it may be hard, but offering something like 5/6 seems like a good offer to help get them across the line.
This isn't my sites landing page, i was thinking of setting up a private page for this company / group as i will become a business affiliate with the organization.There is probably 5 organizations i will become a business affiliate with and i will do something similar for them all to try and get a large part of the market.
I am not to sure how to manage it, as i understand there is a small window to close the sale, but i cant really close a sale to someone because the end price will be determined by the amount of people who sign up and the deadline. (if using number 5or 6).. I was thinking of ringing them all to finalize the payment once the deadline is finished as apposed to sending a link to pay.
What do people think about these options, advice on what to offer.
appreciate the help
- Jack Trout
"Creativity is overrated. Most business success comes from developing a system that produces consistent results." -Ray Kroc